Marketing

How do you communicate with your PR clients? Do you communicate mostly by telephone? Do you reach them primarily through email? Or, are you like a growing number of businesses? Do you contact clients mainly through one of the new social media platforms such as Facebook or Twitter? It has even been suggested that Google Wave is a replacement for email. The question of whether email is on its way out is significant for PR agencies, and indeed, for anyone who does business online. Not too long ago, a popular newspaper speculated that email was indeed on its way out. The... Read More >

Now that Tiger Woods’ idiotic escapades have been flushed onto the world stage, a sort of sports circus clown circle is almost complete. The PGA has always represented professionalism and what has been know always as a “gentleman’s sport” virtually flawlessly. Now, even though Jack Nicklaus and other classy gold legends are being prodded to cut Tiger some slack, golf stands as another pinnacle of athletic endeavor dragged into the ring by clowns. This, today, is the state of sports public relations. Ric Flair and Professional Wrestling Ric Flair has held various professional wrestling titles including 1981–1986 NWA Champion, which... Read More >

I could actually write a book only about this as it is the single most important element to getting your website found. Okay, I give up. Content is king Every time someone says “Content is king” I involuntarily shiver because it’s such a cliché. Although it is a cliché, that phrase does help people understand what the whole ”content” idea is coming from. Content is, indeed, the most important factor and the place to start when undertaking an SEO optimization project. “Content”, however, no longer refers just to the text on a page. It certainly encompasses text but also includes... Read More >

With the upcoming holidays, many retailers are realizing the potential behind smart phone applications such as those made for the iPhone. eBay is one such company, with aims to clear $500 million generated from its mobile presence alone. That's a great deal of money, especially from a mobile effort. Coming from eBay, the sentiment around the long-standing auction site has varied greatly over the past few years. Having made several investment mistakes, taken on more than it can chew and all-out attempting to dominate the market, eBay has taken several steps back in order to re-focus its strategy and look... Read More >

So, with Thanksgiving just around the corner and Christmas not too far way, let's take another look at relationship marketing. Relationship marketing is exactly what it sounds like. It means building lasting relationships with your potential customers and clients. For some marketers and public relations agencies, relationship marketing is second nature. They create and build relationships as a matter of course. For others, however, it's something a bit more foreign. I believe relationship marketing is still the key to long-term marketing success. There are many advantages to relationship marketing. Here are just a few: Improved trust -- you know your... Read More >

There is still a lot people don’t understand about SEO. Most of them expect overnight revenue, overnight search engine placements and all magic answers to their expectations. Then we have the online debates, where some say SEO is ethical, others dispute it as a way to manipulate the search engines in the detriment of the competition. You can find many definitions of “SEO” online, but none of them satisfies the real need of information that puzzles the minds of the Webtrepreneurs. Let me give you my own definition. When you take a book in your hands, what you hold is... Read More >

The travel industry is just going to have to deal with it, business travel as we once knew it is probably dead and buried. Airlines, hotels, rental car companies, and a host of other travel related industries are begging business people to fly the business skies again, through high powered ad campaigns by Edelman, British Airways and others cling to past glory - looking back rather than ahead. Studies show, it ain't happening any time soon, and maybe never like before. Some reports hold out hope that industry ad campaigns and PR ticks might breathe some life back into this... Read More >

When you think of mobile marketing, probably the last thing you consider is using it for breast cancer awareness. That, however, is precisely what Bright Pink, a non-profit organization, is doing this month. The organization has started a unique mobile campaign aimed at getting women to perform regular self-exams on a monthly basis, something all women should be doing, but most of us forget about. Bright Pink isn't just sending you a quick text message saying "Time for your exam!" In fact, the organization decided to inject a little humor into what could be a potentially dull topic. To start... Read More >

In today's fast-paced environment a lot of material is published before anyone (other than the original author) ever sees it. Is this a good thing? Are editors still necessary? While many would argue that the ease of publishing material today has eliminated the need for editors, I would tend to disagree. In my opinion, editors still have a vital role to play in today's public relations environment. Plus, the lack of an editor usually shows. I can't even begin to count the number of typos that I've noticed on news stories, blog posts, and company websites. Having worn several hats in... Read More >

GroupM Search and comScore, Inc. have just released the results of a recent study which examines the relationship between search marketing and social media. “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption" was conducted with M80, a social media agency. A white paper has been published on the findings of the study, which can be read here. “Every day consumers express their intent via search. Now, we better understand how that intent is established via social media and the interplay between the channels,” said Chris Copeland, chief executive officer of GroupM Search – The Americas. “The... Read More >