With more consumers, especially Gen Z and millennials, crying out for brands to stand up against racism and equality, companies also have a unique opportunity to encourage their executives to use social media to advocate for the brand itself. The reason? That’s where the market is. Three separate surveys indicate
Based in New York City, NY, Mariposa Communications is a noted fashion public relations and marketing firm established in 2009. Current president Liz Anthony founded the firm to bring the best public relations services possible to clients throughout the US and across the globe. By combining the intimate services of
Recently, the Riverside County Board of Supervisors created the Housing, Homelessness Prevention, and Workforce Solutions (HHPWS) agency, to combat poverty in Riverside County. This new agency is made up of several existing agencies that were previously under other ‘umbrella’ organizations. One such agency is Workforce Development (WD), formerly under the
VirgoPR, a New York PR agency that creates campaigns that delight audiences and attract their attention, has been appointed Public Relations Agency of Record for VeriJet. The private jet travel company is focused on effective door-to-door speed, reducing carbon, reducing noise footprint and opening private aviation to more people. The company’s
Ever since smartphones entered the phone market in the previous decade, they have turned into a basic necessity, which has led to mobile marketing being one of the biggest marketing trends right now. Smartphones have become an essential way people communicate with the rest of the world, and more and
Scope of Work: Website, mobile and digital advertising campaigns using Ocean County’s own library of audio and video commercials and /or static and animated banners on highly visible websites, news platforms, radio, television and social media, chosen specifically for their volume of traffic, targeting capabilities and the demographics of their
The purpose of this RFP is to solicit proposals for design professional print-ready (marks and bleeds) and digital items, including but not limited to magazines, brochures, fliers, billboards, social media ads, web banners/sliders, etc. The “Services” consist of, and the successful graphic design firm shall provide, the following: a) Conceptualize,
New Head of Finn Partners Service Group 2021 has been filled with change and growth in many sectors. In the world of public relations Nicole Cottrill was named head of the Finn Partners newly created position of head of the agency’s services group. As head of the agency’s health provider
LVCVA is conducting a search for a strategic, highly creative agency partner to be its lead integrated Agency of Record for its global marketing efforts for Las Vegas (domestic and international leisure and business) and extended destinations within Southern Nevada. The objective of this review process is to identify the
In-person marketing has been on a steep decline this year due to the pandemic, which means that most marketers have been putting even more pressure on digital marketing, and it’s the main component – email. However, not all email tactics are created equal, and some are certainly more effective than
