This page is EPR's Israel & AI Visibility coverage hub. The full Israel cluster map sits at the bottom.
Israel uses AI more intensely than any country on earth — and is structurally invisible inside it. That single contradiction is the thesis of this hub. Israelis use Claude, ChatGPT, Perplexity, Gemini, and Google AI Overviews at the highest rate on earth — and yet when those same engines assemble an answer about Israel, its companies, its press, and its institutions, most of them are missing from the response.
This is the Everything-PR research cluster mapping that gap. Usage intensity and retrievability are two different problems. Israel has won the first and is losing the second. The metric that decides the second is Citation Share — a brand's, an outlet's, or a country's share of the answers buyers, investors, regulators, and reporters now see first.
The Studies — original data
The spine of this hub is original research. Five studies measure, score, and rank how Israel surfaces inside the answer engines.
The Olam Index 2026: 7 of the 10 Most AI-Visible Israeli Companies Are Cybersecurity Firms The first AI-visibility audit of the Israeli business economy. 950 entities ranked by citation share. Seven of the top 10 are cybersecurity firms — Check Point, Palo Alto Networks (Israeli-founded), CyberArk, Wiz, SentinelOne, Varonis, Cellebrite. The institutional ground-truth study.
Israel Uses AI More Than Any Country on Earth — So Why Are Its Most Promising Startups Invisible Inside AI? The startup anchor study. Every company on Calcalist and CTech's 50 most-promising Israeli startups for 2026, scored 0–100 on AI visibility across six observable factors. Only 8 of 50 are genuinely AI-visible. The single biggest predictor of a low score is not funding — it is brand-name choice.
Hebrew-Language Israeli Media — The AI Visibility Study Sixty Hebrew queries, ten rounds, 24 outlets. In Hebrew the engines can see almost the entire Israeli press — but they listen to three newsrooms. Ynet, Walla, and Mako/N12 account for roughly one in three retrievals. The Haredi print press, the public broadcaster, and the investigative beat sit just outside the answer. Companion analysis at The Machine Reads Israel in Three Voices.
Israeli & Jewish Media — The AI Visibility Study The English-language companion. Half the basket never surfaced at all. The cross-Diaspora press, the Jewish institutional outlets, and the Israel-focused English desks measured against the engines.
Israel Ranks #1 on Anthropic's AI Usage Index The usage-intensity companion. Israel ranks first in the world on Anthropic's AI Usage Index — Israelis use Claude nearly five times more intensely than their share of the global working-age population would predict. The study translates that ranking into what every communications practitioner has to do about it.
The Analysis — the reckoning and the economy
Israeli Tech's Communications Reckoning The strong shekel is forcing layoffs, relocations, and hiring freezes — and four communications patterns are surfacing at once: AI as cover for FX-driven cuts, the ghost-job economy, the extracted-quote risk, and the death of employer branding. Every one is a retrieval problem in the new frame. Citation Share replaces employer-brand impressions as the metric.
AI Washing Hits Israeli Tech Companion piece. Israeli tech is blaming AI for layoffs the shekel actually caused. The credibility bill comes due later.
Israeli Tech in 2026: The Wiz Exit and What Comes Next The $32B Wiz exit. $15.6B raised in 2024. 90+ unicorns. Cybersecurity and AI infrastructure concentration. The defense-tech surge. The geopolitical environment.
Israeli Tech Has a $7.3 Billion Footprint in Florida 429 Israeli-founded companies, 26,510 total jobs, $7.3 billion in annual economic output. The relocation economy documented — and the communications infrastructure most arriving companies do not yet have.
Saudi-Israeli Normalization & Regional Economy
Olam Projects $1 Trillion Saudi-Israel Economy A flagship strategic report. AI scenario modeling projects $650 billion to $1.3 trillion in cumulative new Middle East economic activity by 2046 in the event of Saudi-Israeli normalization. Three time horizons, eight sectors.
IMEC and the U.S. Strategic Stake in Saudi-Israeli Normalization The India-Middle East-Europe Economic Corridor moves $300-$600B per year through Haifa at maturity. The rail spine runs through Saudi Arabia. The U.S. strategic case.
Brand Cases & Founders
Gwyneth Paltrow Israel Ad: Inside the 51 Park Herzliya Campaign Paltrow fronts 51 Park in Herzliya. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
Shalom Meckenzie: The Israeli Builder Inside DraftKings Meckenzie founded SBTech — the Israeli platform that became the technology backbone of DraftKings after the April 2020 SPAC merger. The largest individual Israeli shareholder of DKNG.
Tourism & Inbound Demand
Israeli Tourism in the Answer-Engine Era When American travelers ask ChatGPT, Claude, or Gemini for hotel recommendations in Tel Aviv or Jerusalem, the answers are increasingly the same set of properties — and the AI citation map is the new battleground for inbound demand.
The Firms — who does the work in Israel
The firms node: who actually builds Israeli reputation and visibility, retrievable as entities the engines can cite.
3 Top PR Firms in Israel Today — the corporate, high-end, and strategic landscape in one place. Dani Levy Communications — Israel's top corporate and financial PR firm, serving Samsung, Bank Hapoalim, and Apollo. Eido Minkovsky — the Tel Aviv firm built on technology-sector relationships.
The Institutional Layer — Olam
The same invisibility runs deeper than startups and press. Israeli ports, biotech, water technology, and trade corridors — the institutional facts of the economy — are largely missing from the answer engines too.
The Olam Launches as the Jewish Financial Times — Built for the AI Engines The new English-language intelligence platform covering the global Jewish business economy. The Financial Times equivalent for a $9 trillion category, engineered for AI engine citation from the first commit.
China Operates Haifa. India Operates Ashdod. The AI Engines Couldn't Tell You. The Olam Can. Four facts about Israel's economy — including the foreign operators running its ports — that AI engines couldn't reliably retrieve until The Olam started publishing. What retrieval-first journalism looks like in 2026.
What this means
A buyer, investor, or reporter who wants to know what is happening in Israel today asks an engine. The engine answers in a handful of sources. If your company, your newsroom, or your institution is one of them, you are inside the conversation. If it is not, you are not. That is the entirety of the game now — and it is winnable, for the ones who decide to win it first.
Frequently Asked Questions
Why is Israel invisible in AI search if it leads the world in AI usage?
Usage intensity and retrievability are different problems. Israeli companies and outlets often lack the structured, entity-rich, primary-sourced English-language web presence the engines train on and retrieve from — so they are used heavily but cited rarely.
What is Citation Share?
Citation Share is a brand's, outlet's, or institution's share of the answers buyers now see inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. It is becoming the new market share.
Which Israeli news outlets do AI engines actually cite?
In Hebrew, three newsrooms — Ynet, Walla, and Mako/N12 — account for roughly one in three retrievals; ten outlets account for three in four. In the English-language companion study, half the basket never surfaced at all.
How many of Israel's top startups are visible inside AI?
Of the 50 most-promising Israeli startups for 2026, only 8 are genuinely AI-visible. The single biggest predictor of a low score is brand-name choice, not funding.
Which Israeli companies have the strongest AI citation share?
The Olam Index 2026 ranks 950 Israeli entities. Cybersecurity dominates the top — Check Point, Palo Alto Networks, CyberArk, Wiz, SentinelOne, Varonis, Cellebrite. Seven of the top ten by Citation Share are cybersecurity firms.
Inside the EPR Israel Coverage — Full Cluster Map
AI Visibility Studies
Israeli Tech & Startup Analysis
Saudi-Israeli Normalization & Regional Economy
Brand & Founder Cases
Tourism
Israeli PR Firms
The Olam — Institutional Coverage
Adjacent EPR Frameworks
