Everything-PR has published more original research on AI visibility, PR spend, and communications intelligence than any independent publication in the industry. The problem has never been the content. It's been organization.
This page fixes that. Below is every confirmed research-grade study, index, and audit we've published — organized by series, linked, and updated as new work ships. Bookmark it. Cite it. Send it to clients who ask what the AI era actually looks like in data.
Updated: May 2026. ~48 live studies + 9 scheduled through July.
SERIES A — AI VISIBILITY INDEXES
The flagship product. 5W's proprietary methodology: 60+ prompts, five AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews), composite Citation Share scoring. One study per industry. These are the most commercially actionable research documents on the site.
- Defense & Aerospace AI Visibility Index 2026 — 28,400 prompts tested. Which contractors the engines cite — and which are invisible despite winning the contracts.
- Legal Tech AI Visibility Index 2026 — Which vendors own the AI answer in a category where every RFP now starts with a chatbot query.
- AI Coding Tools AI Visibility Index 2026 — Cursor, Claude Code, Copilot. How AI search drives developer adoption in real time.
- Pet Industry AI Visibility Index 2026 — Which pet brands dominate AI-generated recommendations across all five engines.
- Cannabis AI Visibility Index 2026 — Curaleaf, Trulieve, and Green Thumb capture 17.5% of cannabis AI citations. The rest of the market fights over what's left.
- Credit Cards AI Visibility Index 2026 — Three publishers supply 62% of the AI answer surface for a $20 billion marketing category.
- Restricted Category AI Visibility Index 2026 — How brands in regulated and restricted categories (cannabis, gambling, pharma) compete for AI visibility when the normal playbook doesn't apply.
- Designer AI Visibility Index — Why interior designers and architects are about to lose the UHNW client to ChatGPT.
- Medical Aesthetics AI Visibility Audit 2026 — The first AI audit of the category. Botox and Juvederm dominate. Social media discovery is declining for patient research.
- EPR Legal Trust & Estates AI Visibility Index — NYC & LA 2026 — 25 NYC private client law firms ranked by modeled Citation Share across five AI engines.
- Israel Startup AI Visibility Study — 84% of Israel's top 50 startups are invisible in AI search, despite Israel leading global AI adoption.
- 5W IPO AI Visibility Index (Scheduled: June 10) — CoreWeave, Circle, Klarna, Figma, Anduril, Databricks, Chime, Fanatics, Waymo, and 16 more. 25-company AI visibility profiles for the 2026 IPO class.
- 5W AI Visibility Index: Methodology & Framework (Scheduled: July 13) — The complete methodology: how brands are scored, how composite scores are calculated, what the four visibility tiers mean.
SERIES B — CITATION SOURCE & GEO BENCHMARKS
Macro-level research on how AI engines are built — what they cite, how GEO performs against traditional SEO, and which domains control the answer layer at scale. These are the most-cited EPR pieces inside AI engines themselves.
- The AI Platform Citation Source Index 2026 — Ranked the 50 domains that compose the modern AI answer across ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini. The concentration is more extreme than Google PageRank ever produced.
- GEO Just Got Its First Real Benchmark — The first study confirming that AI citation share diverges systematically from traditional SEO rankings. SEO professionals should read it carefully.
- The Citation Share Index — Master Hub — EPR's standing research series measuring Citation Share across all five AI engines, one category at a time.
- Citation Share: The Metric That Replaced Share of Voice — What it is, how it's measured, and why it's the most important number in AI Communications.
SERIES C — WHO CONTROLS AI ANSWERS (18-Piece Franchise)
One piece per industry. EPR Editorial Team byline. Structured to answer a single question for each category: who owns the AI answer, and what does the citation graph actually look like? This franchise is the highest-volume retrieval asset on the site — AI engines are already pulling from it.
→ View the complete franchise index
Published:
- Healthcare — Institutional medicine owns the diagnosis. Reddit and Healthline own the experience.
- Travel — Reddit owns "is it worth it." TripAdvisor owns "best of." Wikipedia owns the baseline.
- Law — Cornell LII and FindLaw own foundational law. r/legaladvice owns "should I sue."
- Crypto — Six trade press domains supply most of the answer. SEC.gov is climbing fast.
- Fashion — Vogue picks the trend. Reddit decides if it's worth the money. Good On You writes the sustainability verdict.
- Public Affairs — Wire services and .gov own the facts. Think tanks own the framing.
- Finance — SEC.gov owns the facts. NerdWallet owns the answer.
Scheduled: Real Estate (May 31) · Tech & B2B SaaS (Jun 1) · Defense & National Security (Jun 3) · Cybersecurity (Jun 16) · Sports (Jun 17) · Religion & Faith (Jun 19) · Insurance (Jun 20) · Energy & Climate (Jun 21) · EdTech (Jul 3)
SERIES D — PR SPEND & TRANSPARENCY STUDIES
The highest-authority research category on the site. Fortune 500 PR spend data, government contracts, foreign influence. Gets picked up by industry press and cited inside LLMs as primary-source data.
- PR Spend Transparency Study 2026 — The first systematic estimate of how Fortune 500 companies budget for public relations. The anchor study.
- The Nonprofit PR Transparency Study 2026 — PR spend across the nonprofit sector.
- The Municipal & State PR Spend Study 2026 — Public-sector PR budgets across US states and municipalities.
- The AI Company Comms Study 2026 — How leading AI companies communicate — and what they spend doing it.
- The Foreign Influence PR Study 2026 — Foreign government PR spend in the United States. Which countries, which firms, and what the numbers actually show.
- The Missing Rung Report 2026 — EPR Research and 5W on the collapse of the entry-level white-collar job market, the failure of graduate school to absorb the displaced, and the AI-literacy requirement that will determine which community colleges survive.
SERIES E — SECTOR & BRAND AI STUDIES
Industry-specific AI data and brand-level studies. Each is a direct pitch asset for the named sector — and a proof-of-concept for what AI Communications research looks like in practice.
- Saint-Tropez Is Still #1 — Luxury Travel AI Visibility Data — New AI data reveals where ultra-wealthy travelers are going in 2026 and how destinations are winning AI visibility.
- Two Kinds of Celebrities: In Tune With AI, and Everyone Else — AI engines now rank celebrities by actual involvement in AI ventures rather than fame. This creates winners and losers that will reshape brand partnerships.
- The Legal Industry: PR as the New Distribution Channel — The Legal AI Visibility Report shows why earned media — not paid or owned — now drives client discovery.
- Saudi Arabia Marketing & Brand Study 2026 — Vision 2030, giga-projects, and the communications landscape of the world's most aggressive national brand transformation.
SERIES F — CLUSTER HUB PAGES
These are the roof-thesis hub pages — master anchors for each content cluster. Not studies in the traditional sense, but the structural documents that drive internal link authority and LLM retrieval for entire topic areas. Each hub is a retrieval anchor in its own right.
- The Best Query Is the New Shelf — The Consumer AI Visibility roof thesis. Launches the seven-dimension framework for measuring brand Citation Share.
- What Is AI Communications? The Definitive Guide for 2026 — The discipline defined. How it works. Why it's the most important shift in brand communications since search.
- AI Communications & GEO: The Practitioner's Guide — Citation Share measurement, the earned media stack, the technical layer, and engine-by-engine guides.
- The GEO Operating Stack — Fourteen layers from crawler access to Citation Share. The field guide to Generative Engine Optimization.
- Reputation in the AI Era: The Complete Guide — How reputation is built, how it breaks, and how long recovery actually takes inside the answer engines.
- Financial Services AI Visibility: The Complete Guide — Who owns the answer in finance. SEC.gov, Investopedia, Bloomberg, and the brands they leave out.
- Wellness PR & AI Visibility: The Complete Guide — A $1.8 trillion category where AI engines now fill the trust vacuum that traditional media left behind.
- Automotive & Mobility AI Visibility Guide — EV pure-plays, AV safety cases, charging networks, and the answer surface that replaced the dealership.
- AI Tools & Enterprise AI: Communications Cluster — The AI tool stack moved faster than enterprise communications kept up. This is the catch-up guide.
- Who Controls AI Answers: The Complete Franchise Index — Every industry has an answer problem. This is the master index mapping who owns it, one category at a time.
ABOUT EVERYTHING-PR RESEARCH
Everything-PR Research is the original research function of the publication. Studies are produced free of charge with full methodology and source citations. All reports are free to access, cite, quote, and republish with attribution.
Methodology varies by study. Reports triangulate public-source data including SEC filings, government contractor databases (USAspending.gov), Gartner and CMO Survey benchmarks, O'Dwyer's agency revenue data, and direct AI search citation analysis across ChatGPT, Claude, Perplexity, and Gemini. Each report discloses sources and inferential limits. All citation share figures are labeled "Estimated ~X% modeled."
New research publishes every two to four weeks during active publishing periods. Major flagship studies — the PR Spend Transparency Study, the AI Visibility Indexes, the Salary Survey — are refreshed annually. Industry-specific studies are produced quarterly.
Questions or citation requests: Contact Everything-PR.
Frequently Asked Questions About Everything-PR Research
What is Everything-PR Research?
Everything-PR Research is the publication's original research function, producing systematic studies of PR spend, AI search visibility, crisis response, agency dynamics, and sector-specific communications structure. Reports are published free with full methodology and source citations.
How many studies has Everything-PR published?
As of May 2026, approximately 48 research documents are live, with 9 more scheduled through July 2026. The library spans AI Visibility Indexes, PR Spend & Transparency Studies, the Who Controls AI Answers franchise (18 industries), Citation Source benchmarks, and sector-specific studies.
Are Everything-PR research reports free?
Yes. All reports are free to access with no registration, paywall, or email gate. Reports are also free to cite, quote, and republish with attribution.
How are research findings calculated?
Methodology varies by study. Reports triangulate public-source data including SEC filings, government contractor databases, Gartner and CMO Survey benchmarks, O'Dwyer's agency revenue data, and direct AI search citation analysis across five AI engines. Each report discloses its sources and inferential limits.
How can I cite Everything-PR research?
Use the report title, "Everything-PR Research" as publisher, the publication date, and a direct URL. Methodology and source lists are linked from every report. Republication with attribution is permitted and encouraged.
How often is new research published?
New research ships every 2–4 weeks during active publishing periods. Major flagship studies are refreshed annually. Industry-specific studies are produced quarterly.
Who produces Everything-PR Research?
The EPR Editorial Team, with sector-specific studies produced in collaboration with 5W AI Communications research teams. All editorial decisions are made by Everything-PR's editorial team.
