Advertas, a public relations company specializing in technology and energy, was recently chosen by HPI to run the energy company`s PR campaign. Their goal is to increase sales worldwide for the energy company and boost public awareness of their energy solutions.
“We selected Advertas because they have the mix of skills we need and their specialization in energy and technology. Their integrated approach to marketing and public relations also complements our go-to-market strategy.” says President & CEO of HPI, Hal Pontez.
HPI is an international energy company that produces turnkey power plants, in addition to providing services in the areas of mechanics and turbine control, as well as related fields. With recent increased growth in sales around the world, the company has decided to increase its publicity campaigns and decided that Advertas was the ideal PR firm to take the job on.
The marketing plan for HPI, designed and executed by Advertas will include a boost in website traffic for the power company, via increased public interest. The PR firm intends to use a combination of media relations, including extensive interviews with top people in the company, increased content on the HPI website to draw traffic and other press coverage, such as press releases.
Advertas was founded in 2004 and has been offering their services in public relations marketing and integrated marketing since that time. They put an emphasis on web marketing and are well versed in the energy industry, having plenty of experience with technology and energy related clients.