Women and PR – A Perfect Combination

Women in PR

In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be as high as 85%. Add […]

Net-connected devices have this to deal with

Net-connected devices have this to deal with

The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets? Find it online. Want to know why this war or that famine started and what life was like then? Find it […]

Deeper Method of Marketing: Product Integration

Deeper Method of Marketing: Product Integration

Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and it becomes linked in the […]

Women’s World Banking Issues Event Management RFP

Women’s World Banking Issues Event Management RFP

Women’s World Banking, the global non-profit devoted to giving more low-income women access to the financial tools and resources essential to their security and prosperity is seeking an event planner agency to provide strategic guidance during the planning of their international summit to be held in Dar es Salaam, Tanzania in October 2017.

How to keep your best people

How to keep your best people

There’s no doubt about it, keeping the right people is much less expensive than hiring the wrong ones. High turnover is a budget-killing, morale-destroying plague that can bring down even the best business models. So, How To Keep My Best People is a question every manager is asking pretty much all the time.

Bureau of External Relations and Advocacy Seeks Digital Marketing

Bureau of External Relations and Advocacy Seeks Digital Marketing

The Bureau of External Relations and Advocacy (BERA) leads and supports the organization in cultivating, building and nurturing strategic relationships and alliances that are essential for advancing and successfully achieving the mission of United Nations Development Programme (UNDP). Within BERA, the Communications Group leads and manages external communications through strategy, media, digital communications, marketing, branding […]

PR Happenings From Barkley, North 6th, NCG Porter Novelli, Worldcom PR Group, NATIONAL, and Steinreich Communications

Applebee’s Issues Second RFP in 2016

Applebee’s Issues Second RFP in 2016 After hiring Barkley less than a year ago for their creative and PR efforts, Applebee’s just issued another RFP. Along with changes in their leadership and adding Barkley, the company has not seen any significant changes in their ongoing sales’ slump. Applebee’s issued a statement saying: “While Barkley has proved […]