Are people befriending you online real friends, or should we find a better term to define online relationships?
Are Traditional Malls Dying Out?
2010-08-24 by
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
PR Challenges in the Age of the Information Flood
2010-08-03 by
Are your marketing and PR strategies effective in today’s environment, or are you drowning in the information flood? Consumers today have too much information. How will you get their attention?
Get into the Game to Succeed in Marketing
2010-07-27 by
Is online gaming the latest advertising frontier? Real world brands have already made forays into online games such as Second Life and Facebook games like Farmville and Retail Therapy.
How Effective Is Cold Calling Really?
2010-07-20 by
Telemarketing–everyone hates getting those intrusive telephone calls, but businesses have to keep up the practice of cold calling prospective customers because it really works, right?
How Influential Is the Influence Project?
2010-07-13 by
Influence–it’s what we all want. It’s why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.
7 Reasons Knowing Your Target Market Is Important
2010-07-06 by
It’s important to stay in touch with your target market, keep up with what’s going on in their lives, and understand their needs. Being a stranger to your target market is one of the quickest ways to lose business when it comes to your target market.
Does Your PR Agency Need a Community Manager?
2010-06-22 by
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client–but, are you really ready?
Is Social Media Now Mainstream?
2010-06-15 by
If your agency is targeting a demographic over 50, you shouldn’t ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.
