Are people befriending you online real friends, or should we find a better term to define online relationships?
Should upper management hire ghost bloggers to pen their blog posts? How, and when, should ghost bloggers be used? Some experts are dead set against bloggers, while others argue that no harm is done by ghost blogging. Mark Schaefer, writing at Ragan.com, provides some compelling guidelines that ensure that a corporate ghost blogger works closely [...]
If your agency is targeting a demographic over 50, you shouldn’t ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.