Many great communicators use selfies to engage and spark conversations. What better examples of selfies at work can you think of, if not some shared by some of the world’s best PR pros and communicators?
The 2013 AWC National Conference, Worth Every Penny, held October 18-19 in Springfield, IL. at Hilton Springfield, focuses on the need for communication specialists to use their personal brand and/or businesses to charge fees that reflect their value. Industry experts from around the US will present the newest trends in digital communication, which should leave […]
The last month of summer brought some important releases from various social media networks, and Twitter is no exception to this rule. In fact, this social network had a pretty busy month and made some important changes aimed at users and others aimed at companies, all with the purpose of luring more users to this network and to determine companies to invest in advertising.
Facebook just announced via an official blog post having updated their promotions policy, which now allows brands to run contests on their pages without having to use third party apps. Yes, promotions inviting people to like a photo, share photos on wall and vote for them and comment on photos can now be run by the administrator of the page, if desired.
You want to promote yourself on Facebook, but don’t have really good photos to use? Well, Facebook just partnered Shutterstock, leader in stock image downloads, and now offers advertisers free access to over 25 millions photos. These photos will not be downloaded by customers and are limited to the digital sized. Advertisers will be able […]
Emails are one of the most used and still powerful ways for companies to reach their target audiences. But, as many brands send such emails, it is important to know when to send them in order to be open and, more importantly, to lead to clicks on the call-to-actions included in those messages. SimpleRelevance, a […]
It is a common knowledge that, in order to perform a sale, you have to address a need. And, when you try to sell something to someone, you’d better know that entity: its needs, characteristics, etc. It seems that such elementary elements aren’t known by brands that try to sell to Canadian small business. According […]
Money makes the marketing go ‘round I’d say, paraphrasing a famous and dear song. It seems that money is also the main cause of poor online measurement as discovered by a survey of almost 900 client-side respondents with findings included in the 98 pages of Econsultancy/Lynchpin Online Measurement and Strategy Report 2013. 50% of these […]
The marketing is a field where different specialists have different opinions, and sometimes from this diversity new trends appear. Rhondalynn Korolak, a small business marketing expert and author of the book Sales Seduction, says that brands should focus on ‘Dad-vertising’. As the number of stay at home dads more than doubled in the past decade, […]