The Public Relations News Portal
Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).
Quarterly Digital Intelligence Briefing, Econsultancy’s recent report produced in partnership with Adobe, interviewed over 1,000 respondents on the topic of web content management (WCM) and found out that generally, businesses’s CMSs aren’t easy to integrate with other technologies that will enable them to create and implement successful content strategies.
We have today many mobile devices enabling us to instantly read emails, access the internet, social networks and sending messages. But even if the possibilities are indeed at the tip of our fingers, we should be choosing carefully the moments when we decide to go online or text someone. Texting and driving don’t go very well together, as AT&T’s “It Can Wait” emphasizes.
CMOs are pressured to gain new customers and increase sales, but at the same time, they face important budget challenges. They also have to keep up with the channel proliferation and they need to find out what are the capabilities they need and maybe outsource services.
As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?
Online real estate company Trulia announced today that it has acquired the provider of Software as a Service (SaaS)-based customer relationship management (CRM) software Market Leader for approximately USD 355 million, “or an implied price of $11.33 per share.” The resulted company will have around 46,000 premium subscribers, meaning “more than any other online real estate marketplace” and will offer functionality to the entire chain, creating value for for franchisors, brokerages, agents and consumers alike.
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
There is a clear shift from desktops to mobile devices, as new studies show. A study carried out by The Media Behavior Institute and presented by emarketer.com reveals that the mobile phone is getting more and more users, followed by tablets. Desktops’ popularity drops constantly. 43.5% of the respondents mentioned using mobile phones in the [...]
A new study was carried out recently by the Georgia Institute of Technology and University of Minnesota and compared two social networks: Twitter to Pinterest. The findings provide insight into both social networks and are really interesting. First of all, ladies, you will be happy to hear that women get, on average, more repins than [...]
Images are critical for developing quality online content , this is why Newscom launched Pixation Images, a new platform for licensing creative content for commercial use.
There is a saying that you tell one friend about a good thing that happened to you, but that you tell 10 people about a bad experience. A Q1 2013 survey of US internet users who had recently interacted with the customer service departments of mid-sized companies conducted by Dimensional Research and quoted by emarketer.com [...]
