Atlanta-based PR firm Calysto Communications has come up with an ingenious way to generate leads in the mobile and telecom segment and show off their skills to potential customers. They will be offering free consultations to 15 pre-selected companies present at the International CTIA WIRELESS 2012 held in New Orleans, on May 7th and 8th.
In an event called “Advise-A-Palooza”, experienced communicators in the Calysto team will advise mobile and telecom businesses of various sizes on their marketing, PR and Social Media strategies, all in a stylish environment. The customized and no-obligation marketing and communications consulting session will last 45 minutes per company and will take place in a Calysto-branded Hummer stretch limousine which will be parked right outside the Ernest N. Morial Convention Center. During the consultation, while executive-level experts will help companies with their PR and marketing strategies, the limousine will take them on a leisure tour around the Big Easy.
“Both the wireless industry and the PR world have become a lot more complex since I launched Calysto as the first telecom and wireless-focused PR agency 13 years ago. Since then, we’ve helped many companies adapt to those changes and leverage many communication disciplines, including media and analyst relations, thought leadership, and social media, to accomplish their goals,” said Laura Borgstede, Calysto’s CEO. “Although both the communications technology industry and the PR profession have evolved dramatically, our mission at Calysto remains the same: We connect, energize and influence people in communications technology through communications. The ‘Advise-A-Palooza’ we’re holding at International CTIA WIRELESS is just one example of our continuing dedication to this industry and this mission.”
Companies who wish to be among the 15 who will be given the free consultations will have to submit an application by email to firstname.lastname@example.org by April 27th, in which they explain their PR goals and challenges.