Marketing and Management in a Corporate Crisis In today’s unfortunate U.S. economy the term “corporate crisis” seems to be an almost redundant phrase. However, this should by no means make you even consider throwing in the towel.
Proper implementation of marketing and management in these far more than shaky economic times can actually cause the nature of the recession to work in your favor. But this will of course take a lot of careful thought and hard work.
Manage Before Marketing
The first step in approaching marketing and management in a corporate crisis is to first take a careful look at your situation where pros and cons are concerned. In other words, see where you stand with debits, credits, etc.
After assessing your position meticulously, start researching how the current economic climate can be exploited. For example, realize that state and federal programs have been recently enacted to keep all our economic heads above water, and that a large portion of corporations currently in existence qualify for various aid. (And these programs should not be considered as hand-outs. Our tax dollars paid for these so don’t be shy about taking back your fair share.)
Further, know that the unemployment rate is at a near record high in the U.S. and has put a large number of the best potential employees out of work and willing to settle for far less in compensation. So if additional staffing will aid you in dealing with your corporate crisis this should be considered.
But don’t get greedy by taking advantage of some of the world’s greatest workers, since greed is basically what has caused our society’s current economic woes. Instead you should make their work economically worthwhile by enhancing payments through solid promises of higher wages later, profit percentage points, etc.
Then it Will Be Time for Marketing
Marketing can be as simple or as complex as you choose to make it. It can also be approached employing budgets ranging from $0 to as much money as you can imagine.
Take as a marketing example the internet. This is arguably the greatest communications marvel unleashed on the world to date. And it offers anyone and everyone the opportunity to purchase marketing vehicles. But at the same time it offers the option to self-market for free.
More specifically, when the time for marketing comes in order to get out from under your corporate crisis, it would be wise to take a look at sites such as YouTube and Facebook. These media icons represent millions upon millions of people…and posting on them is free.
So Tell Us More
Within the context of an article as brief as this one, attempting to properly and thoroughly teach marketing would be nothing short of foolish. But there are a number of places you can turn to in order to gain the knowledge you need where the field of marketing is concerned.
Obviously, colleges and universities should be the first places you look to in order to study marketing. But be aware that you don’t necessarily have to reserve a dorm room, move away from home and disrupt your life to take advantage of such educational institution’s offerings.
For most adults the internet is the way to go in their pursuit of a marketing degree online these days. This approach allows a lack of disruptions where family, friends and work are concerned. And the cost attached to such an education is far less than that typically incurred while physically attending a college or university in a traditional sense.
It Ain’t No Fly By Night “Skool”
In the past, distance education acquired through means of resources such as correspondence schools was frowned upon as lesser learning. But today the most prestigious colleges and universities on the planet offer what is best defined as the availability of marketing schools online in the pursuit of a marketing degree online.
So consider all the aforementioned options.