Similar to many other businesses, public relations firms often have limited access to their offices during snowstorms and other inclement weather. Just as is the case in other industries, employees can often have a difficult time getting to the office and are sometimes forced to work remotely. While many view this as a challenge to getting business done, our friends in the 5WPR team view apparent adversity as opportunity.
As you can see in the video clip, 5WPR was able to create national broadcast media opportunities due to the effects of the snow last Thursday night and Friday morning. 5WPR CEO/President Ronn Torossian explains how the team achieves results for clients by envisioning and executing media relations opportunities that others may have missed.
Torossian or any super successful business person will tell you, hard work and attitude are what separates mediocrity from excellence. Adaptability, positive motion, perseverance, and so forth. Thanks Ronn for the lesson.