The NH Division of Economic Development has decided to go with a more modern approach by bringing in Epiphanies, Inc., a social marketing company that will be handling their public relations. They hope to attract more businesses and entrepreneurs who would find the state to be a comfortable place to do business.
“Our goal with social media is to reach out to the business community in a new and meaningful way,” explains Steve Boucher, Communications and Legislative Director for the Division of Economic Development. “I feel supremely confident Epiphanies, Inc. is the company that’s going to move the bar in terms of our communications effort and I have a lot of faith in their expertise and enthusiasm,” Steve adds.
Epiphanies, Inc. will help them do just that by devising a social marketing strategy to help boost publicity for the division. Social media tools will include micro-blogging platforms, such as Twitter, forums, podcasts, blogs and social networks, all of which will be implemented in order to broadcast the NH Division of Economic Development across the Internet.
Epiphanies, Inc. is the brainchild of Allen and Lani Voivod, also known as the “Content Lovers”. The business was established in 2004 and has been consistently growing since then, adding new clients and expanding its social media network. Epiphanies, Inc. has over four years of experience in public relations via social networking and has made this expertise available to their clients in the form of their personal aid or through one of their info products, such as their “A-Ha!” Success Kit.