Exploreka Brings Instant Deals on Your Smartphone

Exploreka is a leap forward in mobile advertising, an app that makes sense of smart technologies to bring smartphone users instant deals, in real time, close to their geographic location.

Exploreka allows shoppers to see deals by geographic location in real-time.

Officially launched today, Exploreka aims to revolutionize the way merchants engage consumers, by eliminating the middle man. Unlike group-buying platforms, with Exploreka, merchants are in full control of their advertising promotions. The app then lets users access deals as soon as a merchant posts them. Currently, Exploreka features daily deals for restaurants, spas, hotels and other local attractions in major cities around the world.

While free for consumers, Exploreka charges merchants $1.95 per day for monthly plans, and half for yearly plans. The price, however, seems a bit high for an app that just launched, and obviously needs an active user-base to perform. But as soon as the app gets a committed, active user base, the price will make sense, as merchants should be able to generate enough sales pushing deals through Exploreka, to make up for the costs. There is a 30-day free trial for merchants who want to try the app now, giving access to all Exploreka features:

Targeted deals pushed in real-time to users’ mobile devices
Personalized selling
Turn-by-turn navigation, sending traffic directly to the store
Precise messaging directly to mobile devices
Merchant controlled advertising content
Helps merchants move excess inventory
Target user preferences
Create one-to-one marketing relationships with customers
Tools to increase conversions
Tools to build customer loyalty and establish a connected fan base
Automated campaign management
Robust reporting and campaign tracking tools

Exploreka is currently only available for iPad and iPhone.

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