Facebook to Derank Pages Posting Inferior Content


Facebook wants to improve the quality of content shown in News Feed and warned that will begin implementing an algorithm to de-rank pages that post inferior quality updates, like memes, posts that ask for “likes” and other types of spammy posts.

The company said that the measure will ensure that only the best quality content is being produced, surfaced and shared. To achieve the goal, Facebook developed an algorithm to understand what factors make posts from Pages high quality. Using a small test group, the company asked a few questions to determine the quality of posts:

  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?

Based on results from the survey, the new algorithm updates will roll out to everyone over the next few weeks, deranking low quality updates. What is a low quality Facebook update? If you remember, we published recently an editorial, Facebook Strategies to Get “Likes” that Make You Look Like an Idiot.

In this, we counted at least three instances of low quality, annoying post types: Like if you agree; Pictures of famous quotes; and posting ridiculously useless updates to “engage” like the one below:

Now Facebook warns to go against memes too. For pages with some low quality content, this will not be an issue, but pages which count only on meme content for likes will be deranked.

Facebook advises business pages to avoid publishing lo quality content.

The bottom line is that your Page strategy should still stay the same: produce high quality content and optimize for engagement and reach.

This should be based on timely, relevant content; content that builds credibility and trust; and content that people want to see and share.


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