Megabus – the popular city-to-city, express bus company – today issued a request for proposal for a public relations agency. The firm that is the best fit will oversee megabus.com’s media relations program and the management of a national college student ambassador program.
The prospective firm will work with our internal teams to generate new ideas, foster brand awareness and create good media exposure. Additionally, the winning agency will support megabus’s in-house government affairs program.
The contract and would involve a 3 year commitment with a $900,000 annual budget. The agency should be able to provide public relations, marketing & event planning counsel on an ongoing basis.
Megabus.com, a subsidiary of Coach USA, is one of the largest privately funded providers of city-to-city express bus transportation, maintains the highest (Satisfactory) safety compliance rating with the Federal Motor Carrier Safety Administration. Transportation Safety Exchange (TSX), an independent safety rating organization that provides safety ratings of more than 300,000 passenger and freight carriers, announced in January 2014 that all megabus.com carriers are TSX-approved. Megabus.com is the first carrier group to achieve TSX approval, demonstrating the most stringent safety standards in the industry.
Megabus.com operates service to/from more than 120 major cities in North America from 23 hubs in Atlanta, Baltimore, Boston, Buffalo, Chicago, Cincinnati, Cleveland, Columbus, Gainesville, Los Angeles, Memphis, Mobile, New Orleans, New York, Orlando, Philadelphia, Pittsburgh, Richmond, San Francisco, St. Louis, Texas Triangle (Austin, Dallas, Houston, San Antonio), Washington, D.C. and Toronto – creating more than 1,000 new, professional jobs during the past eight years.
Since its launch on April 10, 2006, megabus.com has served more than 40 million customers.
Interested parties should email email@example.com for a complete version of the RFP. All bids must be submitted no later than September 30, 2015.