The college has recently completed a brand perception market research project that informed the development of a brand positioning platform. TCNJ seeks to partner with a creative services firm to expand on this work to develop creative concepts that articulate the TCNJ brand identity in an authentic, compelling manner. Expressed through both graphic design and narrative, the creative concept will drive institutional marketing, promotion, and communications (in the future, when approved).
Scope of Work:
The selected firm will be responsible for providing:
- Two creative concepts that 1) articulate the brand in an authentic manner; 2) position TCNJ in a memorable, distinctive way; 3) are equally strong but different from one another; 4) establish visual personality with executable graphic designs (print and digital); 5) establish a brand narrative.
- Presentation of concepts
- Messaging and design style guidelines
- Native artwork and design files
February 23rd, 2018
The College of New Jersey
Office of Finance & Business Services, Purchasing Dept.
Administrative Services Building, Room 201
2000 Pennington Road
P.O. Box 7718
Ewing, New Jersey 08628-0718