2013-05-18

Hill+Knowlton Strategies Announces New Senior VP of Media Relations



Hill+KnowltonHill+Knowlton Strategies appointed Mylene Mangalindan as Senior Vice President of Media Relations. She will work with corporate and technology practice groups and she will report to Paul Turner, EVP and General Manager of H+K San Francisco, while working out of the firm’s San Francisco office.

Mangalindan already delivered results in media and influencer relations, crisis communications, internal communications, industry analyst relations and digital communications, and she has a broad expertise in corporate reputation management and brand communications.

“Mylene will bring an incredible depth of media relations expertise to the team in San Francisco,” said Turner. “She has been both a journalist and an in-house communications professional, providing her with a unique understanding of how to build and deliver impactful and resonant communications programs. Her experience and visibility in the marketplace will provide significant value to our existing clients and help to open new doors for H+K.”

In the past, Mangalindan managed public relations and internal communications at Rearden Commerce as vice president of corporate communications. Prior to that, she was responsible for financial communications, crisis management, corporate positioning, and press and media relations as director of corporate communications at Hewlett Packard. She also holds a Bachelor of Arts from the University of California at Berkeley and a Master’s of Science in Journalism from Northwestern University.

“I am excited to join the H+K San Francisco team and to help their clients and teams take their communications programs to a higher level,” said Mangalindan. “Media relations continues to be a fundamental skill that only grows in importance in an era where information is disseminated so quickly and news cycles run around the clock. We strive to be trusted advocates for our clients in this significant area.”

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e

Russia the Ally, All Old Soldiers Salute You Today

Today is just another day for most people in the world. But 68 years ago events spiraled ever chaotically and frenzied, into a future our forefather’s could not imagine. As an American, and as a citizen of the world, Russia’s celebration of victory in World War Two today should, I am sure, be all of ours – the people of the world. The so-called Great Patriotic War the Soviet Union and Russia won, was a victory for all of us.

Vladimir Putin reviews the troops.
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).