Today a Paris-based company, which is active globally, launched as a “new kind of market research firm focused on social media”. Noosphere will offer reports, in-depth analysis and data as subscription-based services. The initial cost is of 19 euros ($24.6) per year, but the price will go up as new features are added. Noosphere also offers some free content – such as articles posted on its website – and events.
This market research firm was founded by Pascal-Emmanuel Gobry, who had recent experience in this field as he had worked at Business Insider, where he co-created their market research service called Business Insider Intelligence. Prior to that, Gobry, who holds an MSc in management from HEC Paris, was a journalist at Business Insider covering the technology business in Europe and globally and, in the past, he co-founded a web startup.
The original goal was “to hire the world’s smartest people to think about the world’s most important problems and predict the future.” As getting there will be quite a lengthy journey, the founder explained he started small, launching this new market research firm. Social media is, without a doubt, gaining more and more attention from companies and marketers. Social networks try to find the most effective ways to make money from advertising, while many companies try to gain as much social exposure as possible for free or with a small budget. Studies show however that many CEOs and marketers don’t really know it all when it comes to social media, so a company that provides reports and useful analysis could prove useful. There are many sites and many reports and research papers released on a regular basis by a number of companies, so the big challenge will be to provide objective data to businesses and marketers. And, most important, finding a proper usage for these reports, analysis and articles available remains the main challenge, as information exists but marketers have to make use of it.