Pegasystems, a business software company, has decided on a public relations agency, PAN Communications. Their choice of PR firms was aided by the fact that PAN has extensive experience in the area of promoting technology like theirs.
“We needed an agency partner that could help us expand the growing market recognition that Pegasystems is a new disruptive technology that is changing the face of the software market. The PAN team was able to appreciate our vision and demonstrate a strong mix of tactical know how and creative ideas,” said Brian Callahan, Director of Marketing Communications at Pegasystems. “The early results have been quite positive, and we look forward to continuing the momentum to further increase awareness around the Pegasystems brand as this relationship moves forward.”
Pegasystems provides Business Process Management software solutions, aiding some of the largest organizations in the world become more efficient. Their trademark Build for Change® technology which is what Fortune 500 companies are using to help them with process management and creation of new company-wide processes that are more efficient.
PAN Communications is already hard at work to increase public awareness of the Build for Change® technology from Pegasystems. They have arranged for coverage from both Investor´s Business Daily and CFO. With 26 years of experience in public relations, the PR firm has more than enough experience to take Pegasystems to the next level with their business promotion.
“The combination of Pegasystems’ strong value proposition and PAN’s ability to deliver results and keep things fresh are a perfect match and will lead to a successful, mutually beneficial relationship.” says Mark C. Nardone, executive vice president of PAN Communications.