This fall comes with a lineup of PR books that promise to be major hits in the industry. From traditional PR strategies to what’s hip in what some professionals call PR 2.0, these titles bring everything you need to know about public relations in a modern, rapidly-changing, environment.
John Spence’s Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action promises to reveal six core strategies to elevate any business – and how to implement them. The book includes case studies and action items, guidelines for implementing the strategies in any organization no matter its mission or size, tips, tools, discussion questions and exercises.
Sarah Lacy’s title The Stories of Facebook, Youtube and Myspace: The People, the Hype and the Deals Behind the Giants of Web 2.0 is self explanatory. The book explores the stories behind these sites mentioned in the title, quashing the rumors and explaining how these Internet giants began. It also uncovers the start-up stories behind Digg, Six Apart, Slide, Founders Fund, Yelp, LinkedIn, Twitter, Ning, and Revision3. Definitely a must have for any startup company and their PR representatives.
Public Relations Writing Worktext: A Practical Guide for the Profession by Joseph Zappala and Ann R. Carden is a tool for emerging and seasoned public relations professionals. The book offers strategies and tactics for any workplace environment and in-depth information on the writing formats and approaches used in implementing strategic public relations plans. Other tips include instructions for writing memos, proposals, news releases, newsletters, crisis planning, and online communication.
David Booth, Deborah Shames and Peter Desberg attempt to teach their readers how to Own the Room: Business Presentations that Persuade, Engage, and Get Results. The authors are acclaimed professionals with the expertise needed to transform a boring speaker into an orator who challenges and engages audience’s emotions and intellect. The book is a communication toolkit to make any presentation lively, compelling, and memorable.
Good for Business: The Rise of the Conscious Corporation is the work of four authors: Andrew Benett, Ann O’Reilly, Cavas Gobhai and Greg Welch. The book is a guide that proves how transparency and engagement can positively impact a company’s reputation. The main idea is that corporate culture and social responsibility should sit at the center of brand strategy.
Don’t Take the Last Donut: New Rules of Business Etiquette by Judith Bowman teaches you the protocol of the proper business introduction (what to do if you have forgotten someone’s name for example); the art of creating a positive first impression (gold for job seekers); how to manage an awkward moment; and the vast differences in rules of etiquette around the world. A must have for PRs, journalists, job seekers, CEOs, public speakers, actors, etc.
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney has a self explanatory title too. The book explains how to use social media to grow a business and connect with consumers; covers practical, effective business applications for blogging, social networking, online video, and microblogging and shows how to design a comprehensive marketing strategy using traditional and new media platforms.
Selling to Win by Richard Denny is full of sales tips and practical advice such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale.
Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer is catalogue of “ideas upon which professionals and students can build” and “a book that will find its place on the bookshelves across all agency departments.”
In Diversification Strategy: How to Grow a Business by Diversifying Successfully author Graham Kenny challenges conventional wisdom and establishes a blueprint for successfully managing diversification. The book presents case studies, it analyzes the whole process in detail, and describes the seven characteristics of successful diversifiers.
Crisis Communication: Practical Tools for the Internet Age by Amiso George provides a step-by-step guide for managers seeking to implement a crisis communication protocol.