European jewelry brand Ti Sento Milano has selected media relations specialist Roepke Public Relations for its expansion into the fashion market of North America. Roepke is an international public relations firm that specializes in media relations.
After having showcased its first collection in North America, the Leading Lady NYC Collection, supported by American top model Michelle Buswell, Ti Sento Milano, with the support of their new AOR, launch its brand on the continent.
The award winning Ti Sento Milano jewelry will be available at over 60 independent retailers, Roepke helping them establish this European brand in the North American fashion world. To do so, the public relations agency will develop and implement strategic campaigns, getting the trade press acquainted with the new brand.
“Roepke Public Relations is a key partner in our business strategy,” said Claudio Garcia, Ti Sento Milano Americas president. “With extensive success at securing an unprecedented amount of positive editorial coverage, we know that Roepke will raise our public profile and help Ti Sento Milano become a best seller in North America.”
“Through our strong and developed media relationships, we position our clients as industry leaders,” said Katherine Roepke, Roepke Public Relations president. “We have a passion for generating results for high growth companies and we’re delighted to be a part of Ti Sento Milano’s international expansion.”
This is the second time Roepke is hired by Claudio Garcia, the agency having previously offered PR council for Chamilia, one of the top-selling jewelry brands in the bead category.