San Francisco-based Roost has announced a new analytics platform that provides engagement scores for each social interaction. The platform is based on a proprietary algorithim that creates unique engagement scores based on the number of times the user’s audience interacts with a post or tweet.
Engagement is defined as re tweets for Twitter, and for Facebook as likes, shares, comments, and impressions. For each post, Roost gives an engagement score from 1 to 5 and breaks down the number of views and the type (likes, shares, or comments) of interactions across each network.
The system goes beyond already existing metrics built into Facebook analytics, and provides a more clear, actionable evaluation of post performance regardless of audience size.
Roost analytics platform is available to existing and future users effective immediately. The platform is currently only providing date for Facebook and Twitter, but other network will be added soon. Additionally, any business or professional can run a free Roost Local Scorecard evaluation on their Facebook fanbase to determine how local their audience is relative to their place of business.