SHIFT Communications has announced that they will be running the new PR campaign for Club Med. The public relations company has been chosen after much deliberation from a group of many PR firms that bid on the job. Club Med has selected SHIFT as their agency of record because of their proven track record which impressed the decision makers in the company.
“SHIFT Communications brings a unique proposition to the table. It has the scope and connections of a traditional PR firm, but is also extremely experienced with respect to Social Media. This is especially important to Club Med, as we continue to expand our online dialogue with initiatives like Club Med Insider. We look forward to a rewarding journey together.”
Club Med is a well known travel club that caters to those who are looking for a great vacation. Their brand is strong, but they realize that ongoing publicity is the best way to continue being popular, hence the reason they have selected SHIFT.
“As the original all-inclusive, Club Med has over 50 years of history behind its reputation as an upscale brand. We plan to get creative about connecting Club Med to new and existing fans, and helping the brand to maintain these relationships online even after the vacation has ended.”
SHIFT Communications will be responsible for opening up new conversations both with the public and with the media. Their past experience in this area has proven very successful and Club Med looks forward to seeing the same positive results.
Source: Club Med Taps SHIFT Communications as PR Agency of Record