SocialChorus a notable online marketing startup, just announced closing a $2.5 million Series A funding round. So far the San Francisco based development has raised some $8 million to escalate the further adaptation of the so-called advocate marketing service.
According to the Vator News, new investor,Windforce Ventures, as well as existing lead investor Kohlberg Ventures, were in on this round. A cloud-based platform, SocialChorus boasts some 200 plus advocate marketing campaigns from a “who’s who” list of customers like;AT&T, Kia Motors, Peet’s, Toyota, Outback Steakhouse and others. The service has only recently added new mobile aspects, along with social engagement detection utility, among some other refinements.
What SocialChorus does essentially, is listen to a company’s social followers, search through their CRM and employee databases, and then target bloggers who best suit an “advocate” profile. Then the bloggers are invited to focus the brand’s reach onto a target audience. SocialChorus also develops programs from strategy to tactics such as helping to choose the right social channels for a brand. Greg Shove, CEO and founder of SocialChorus, told TechCrunch:
“Our customers are seeing significant increases in social engagement, earned media value and new customer acquisition. This momentum has been recognized by our investors and experienced startup executives.”
The oversimplified value of SocialChorus can be considered as a kind of DIY PR tool of sorts. The company claims some 350% growth of new customers this year so far. We’ll try and get test access to show you under the hood after today.
For more info on today’s news, please follow the prescribed links. For an overview of what SocialChorus can do, the video below offers a nice how to tour.