STATE OF ALASKA Issues Marketing RFP

STATE OF ALASKA Issues Marketing RFP

The Alaska Department of Health & Social Services (DHSS), Division of Public Health is soliciting proposals for a marketing and design consultant to support Breast and Cervical Health Check (BCHC) program efforts to educate both women and health care providers on the importance of breast and cervical cancer screening and the resources available through BCHC. Vendor will provide BCHC with strategic and practical advice to increase the BCHC program profile and participation, refresh the program image, create modern materials and systems to help educate women and help motivate providers to encourage patients to seek support through the program.

Background:

The Breast and Cervical Health Check program (BCHC), within the Division of Public Health (DPH) – Section of Women’s, Children’s and Family Health (WCFH), has been operating in the state of Alaska since 1995, addressing barriers to cancer screening for underserved populations. In addition to several other activities, BCHC covers the out-of-pocket costs of breast and cervical cancer screening for women who meet certain age and income requirements. To do this, BCHC has contracts with over 100 health care providers across the state.

Since 2007, BCHC has experienced a steady decline in women enrolled and receiving services through the program. To address this decline, BCHC is seeking to increase the program profile and participation. Under the terms of its Centers for Disease Control & Prevention (CDC) grant, BCHC provides outreach and patient navigation to women who are underinsured, are at or below 250% of the federal poverty level, and ages 40-64 years for breast cancer services or ages 21-64 years for cervical cancer services. The priority population is women who have never been screened for cervical cancer services and women aged 50 to 64 years for breast cancer services. BCHC seeks to educate both women and health care providers on the importance of breast and cervical cancer screening and the resources available through BCHC.

Scope of Work:

DPH is seeking an innovative marketing and design consultant to provide strategic and practical advice to increase the BCHC program profile and participation. This is to include a refresh of the program image and an awareness campaign for the BCHC program to:

  • Increase the profile of the BCHC program; to be measured by increased client enrollment and provider participation in the program
  • Create modern materials and messaging that clearly educate women about breast and cervical cancer risk and screening recommendations
  • Create materials and systems to inform women about BCHC services and motivate them to seek screening
  • Create materials and systems to inform and motivate health care providers to promote BCHC services and encourage their patients to seek support through the program.

Consultant will prepare the following deliverables:

  1. Contractor will participate in an initial meeting with the BCHC Program Director and Outreach Manager in the first two weeks of the contract to further define the scope of work, provide clarification of the target populations and develop a project timeline.
  2. Contractor will research the BCHC program and target audiences (women in the target population and providers) and provide a summary of what is known about how these groups prefer to receive health and health service information and what this information should look like by April 2018.
  3. Contractor will create the following brand elements by April 2018 to refresh BCHC program image in collaboration with BCHC Staff:
  4. Program logo
  5. Program name, if applicable
  6. Small media templates including fact sheets, brochures, reminder cards, posters, newsletters, display boards, and mailers that can be tailored by the program to suite different populations or practices.
  7. Web page elements such as configuration, format, design, and content
  8. Social media elements such as configuration, format, design, and content
  9. Contractor will conduct informal end-user testing on the above elements and adjust accordingly by May 2018. BCHC will identify women and providers for participation. A summary of these testing and subsequent changes will be shared with BCHC. BCHC will have final approval of these elements.
  10. Contractor will develop a BCHC awareness campaign plan to be launched by BCHC program staff at a later date by June 2018. It should include a timeline and activities such a small media distribution and large media efforts. It should include components to both increase client enrollment and provider participation.
  11. Contractor will be responsible for working with BCHC to ensure that materials and activities comply with CDC screening and outreach recommendations.
  12. For the duration of the contract, the contractor will be available to meet with the BCHC Outreach Manager at least weekly to share progress toward achieving deliverables – either in-person or over the phone.
  13. Contractor will monitor the project budget, as well as prepare and submit monthly invoices to the DHSS Grants & Contracts office.

Due Date:

April 16th, 2018

Address:

STATE OF ALASKA

Department of Health & Social Services

PO Box 110650

JUNEAU, AK 99811-0650

Healthcare PR firms include Hunter PR and Ketchum PR.

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