Content ideation
Coming up with content can be a stressful and frustrating experience. Knowing where to start is not always easy. Content has to evolve to better meet the needs of the audience and consistently coming...
Tagged: content marketing
Content repurposing
Content repurposing is also known as content recycling. It is the practice of using existing content and presenting it in a new way to increase its reach. It involves making changes to a piece...
Content Marketing Essentials
Having a content marketing strategy is crucial if businesses want to succeed in their content marketing efforts. They also have to invest a lot of time and effort into creating the content, and without...
Generating Attention Through Content
Companies are always trying to find elements that will help set them apart from their market competitors. One of those things can be content, especially when companies are able to use their content strategies...
Utilizing Content Marketing the Right Way
Companies tend to frequently look for ways to get in front of the target market and set themselves apart from their competitors. Most of the time, companies tend to focus on their unique selling...
Content Marketing: Looking Back and Looking Ahead
When the 16th annual Content Marketing Awards for 2020 were announced in October, it predictably generated a wave of excitement for the winners but also raised questions about the future of content because of...
Marketing To Gen Z
We usually hear the word “next” when we’re in line at the bank or ticket counter, but lately, marketers are beginning to hear it more and more in context with Generation Z or Gen...
Tips on creating purposeful content
Whether you’re a small local business, a large global organization or a charity, the key to good PR and marketing is creating good and relevant content. Good content enhances your brand’s reputation, attracts customers,...
Using Facebook to enhance marketing efforts
With its fair share of ups and downs – well, mostly downs – in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over...
Three tips on building a strong tech brand
“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries....
