Taylor Swift PR: Speeds up “Mine” Single Release Due to Online Leak

taylorswift single roman temkin


The most likely carefully planned strategy for singer Talyor Swift’s new single release was pushed to a hurried launch because to “Mine”  leaked on the Internet. The entire campaign had to start two weeks earlier than initially scheduled after word of the song being available online got to the country-pop star’s record label, Big Machine Records.

Taylor Swift’s label made an immediate statement claiming the illegal MP3 copy of “Mine” was of low quality and as they wanted fans to hear the single in its proper form, released it via iTunes and to country radio stations.

“An uplifting country/pop melody and a big chorus” according to MTV, the song was described by Swift herself as follows:

[…] a reflection of her own love-life habits, revealing that she’s “developed this pattern of running away” when relationships turn to love and get serious. But she added that the song is also about “finding someone who would make you believe in love and realize that it could work out.”

Regardless of the apparent misfortune of a bootleg copy reaching her fans first with no immediate knowledge of who was to blame for the leak, the prematurely released song, Mine, quickly made it to number one on iTunes’ real-time chart.

On September 1st, Taylor Swift is scheduled to perform Mine on upcoming ABC special CMA Music Festival: Country’s Night to Rock, hosted by Tim McGraw.

While the new single release was rushed, the singer’s third album, “Speak Now,” will be launched worldwide as planned, on October 25. Her previous “Fearless” album sold 5.95 million copies in the United States alone, won a Grammy and currently it still is No. 45 on the pop album chart after 90 weeks since making the top.

Watch Taylor Swift’s “Mine” Below!

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