TAT’s PR Campaign Aims for the US Market during High Season

Tourism Authority of Thailand

The Tourism Authority of Thailand begun a strong public relations campaign to attract more tourists from the United States. TAT Deputy Governor for international marketing Santichai Euachongprasit said his agency is trying to persuade its counterparts in Asia to jointly introduce travel packages in a bid to attract tourists from the United States during the upcoming high season.

TAT will meet with the American Society of Travel Agents, or ASTA, to discuss a partnership to promote tourism in Thailand and Asia. In addition to advertisements that directly target individuals TAT will also foster good relationships with American tour operators – because most Americans tend to plan their trips with travel agents.

TAT’s PR efforts will also include online targeted campaigns, like for example the Amazing Thailand Campaign, that features exclusive deals in luxurious venues all over Thailand.

Another campaign offers a grand prize $10,000 (around £6,170), a BlackBerry and a video camera to five couples of Internet-savvy travelers who were offered fully-paid trips to Thailand’s most popular resorts, in exchange for online blogging, chatting and tweeting about their travel experiences with TAT.

TAT is also backing the seventh Bangkok International Film Festival in an effort to promote Thailand as a film-making destination. The festival attempts to promote the Thai film industry internationally, according to TAT chairman Weerasak Kowsurat:

“For a number of years, the Thai film industry has expanded both in its technological advances, its professional skills, and its artistic development. It is ready to take its place as a leading member of the international film-making community.”

American tourists will find a land of heritage and history and a myriad of Thai trends that make for an unforgettable travel experience.

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