2013-05-22

Twitter Releases Its MySQL Work to Open Source Community



Twitter logoTwitter has announced the release of its code improvement work on MySQL back to the open source community. On the Twitter Engineering blog, the company reaffirmed its belief in “sharing knowledge and that open source software facilitates innovation”.

Because Twitter receives a ridiculous amount of daily traffic (over 200 million tweets per day), the social media website pushes MySQL well beyond what would be considered acceptable limits for any database server. What makes MySQL appealing to Twitter is that the company can modify the source code to coincide with whatever needs the website has.

Over the years, Twitter has done just that, and the company has now decided to open up that custom work to the wider community and has released it under a BSD-style license on GitHub. The project carries the description “MySQL fork maintained and used at Twitter” and is something that Twitter will likely continue to maintain throughout the life of its website, or as long as it continues to use MySQL.

Having said that, the project also carries a disclaimer stating that it is “not intended to be used directly outside of Twitter”, but is rather for the purpose of sharing code and information. In other words, the code itself may not work correctly on other sites, but sites that have traffic volume issues like Twitter may benefit from the shared information and even mimic Twitter’s approach.

The ultimate goal is to improve MySQL as a database server that millions of sites use, and that can now happen more easily as Twitter shares code with upstream and downstream vendors.

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations