Vermont Energy Investment Corporation (VEIC), a nonprofit organization has issued requests proposals for Search Engine Marketing and Search Engine Optimization services.
Vermont Energy Investment Corporation (VEIC) challenges itself to work on the frontier of energy efficiency. VEIC offers innovative and equitable energy solutions for a complex and changing world. VEIC works with a number of partners who “bring their brands to life: The DC Sustainable Energy Utility, Efficiency Vermont, and Efficiency Smart. VEIC employs over 250 professionals and is headquartered in Burlington, Vermont, with offices in Washington D.C., and Ohio.
The VEIC Marketing department develops comprehensive and integrated marketing and communication programs and campaigns that support the strategic goals and objectives of VEIC and those of its partners. The Marketing department’s goal is to create clear, measurable, and compelling marketing and communications programs that 1) Promote the energy efficiency services provided by VEIC and its partners; and 2) Inspire consumers to change the way they consume and think about investments in energy efficiency.
They have issued an RFP seeking digital media planning and buying services, and an agency “who can work collaboratively with members of the Marketing department to develop and execute Search Engine Marketing (SEM / Paid Advertising) and Search Engine Optimization (SEO) strategies that complement and support the goals of existing marketing and communications initiatives and campaigns.”
The selected agency will work with each of the VEIC four brands. Scope includes: Search Engine Marketing (SEM / Paid Advertising for Google Ad words Pay-Per- Click, Display and Social Advertising); and Search Engine Optimization (SEO).