Women’s World Banking Seeks Creative Agency

Women’s World Banking Seeks Creative Agency

Women’s World Banking is seeking an agency for the Design and Production of Animated, Interactive and Printed Materials.

Women’s World Banking is seeking a creative agency to help produce a suite of creative materials, including collateral design and fabrication of a specialized promotional item, up to five animations, up to five digital infographics, and up to six print-friendly designed materials. The engagement will include designing and producing a portable physical display for the materials. This will be two distinct projects (as described below) to include planning, design and production in close collaboration with the Women’s World Banking team.

About Women’s World Banking

Women’s World Banking is the global non-profit devoted to giving more low-income women access to the financial tools and resources essential to their security and prosperity. For more than 40 years we have worked with financial institutions to show them the benefit of investing in women as clients, and as leaders. We equip these institutions to meet women’s needs through authoritative market research, leadership training, sustainable financial products, and consumer education. Headquartered in New York, Women’s World Banking works with 49 institutions in 32 countries with a reach of 16 million women to create access to finance on a greater scale than ever before.

About the Projects

We are seeking a creative partner to work on two distinct projects. Agencies are invited to apply to one or both.

Project A: Custom “Leave Behind” Collateral

  • Summary: Women’s World Banking is seeking the design and fabrication of a non-traditional promotional item that communicates our unique value proposition to potential partners and funders.
  • Preferred Qualifications: Creative agency must have experience in brand development as well as design and fabrication of distinct, unique, cost-effective promotional items. This will be a small-batch production, intended for a targeted audience. We value the agency’s ability to concretize the abstract and offer an array of atypical and surprising options.
  • Duration of Consultancy: Two-month engagement from project start (ASAP)

Project B: Suite of Creative Materials

Summary: Women’s World Banking is seeking a creative partner to plan, design and produce a suite of materials, including in-person display design that communicate key insights around four areas of expertise. The intention of these materials is to educate and inspire key stakeholders operating in the financial inclusion space. These materials, sharing a cohesive look and feel, must be designed with two different dissemination approaches in mind: 1) an in-person, interactive experience that displays these digital and print materials in a booth-style conference setting; and 2) online dissemination (website and social media) with download-ready print materials.

The suite of materials will include:

  • Up to five animations
  • Up to five infographics
  • Up to six print-friendly designed materials

Preferred Qualifications: Creative agency must have expertise in creative storytelling through print and digital platforms, as well as experiential design, owning all the capabilities relevant for the core content pieces as described above.

Duration: Five-month engagement to be completed by October 1, 2017

Objectives & Responsibilities

The creative partner will deliver a timeline for execution that includes all major milestones throughout the duration of the project, including but not limited to content brainstorm and planning, style samples/wireframe, storyboarding, design rounds, development, and experiential display production (team may be asked to travel to international event for display construction). We expect the agency to be successful project managers and apprise us of any issues or budget concerns before they become a problem. We are a nonprofit working at the cutting edge of gender, technology and financial inclusion, so please provide work samples consistent with this identity.

Proposal due by May 3, 2017 11:59 PM EST Women’s World Banking
122 East 42nd Street, 42nd Floor
New York, NY 10168

Leading women owned PR agencies include Alison Brod PR and Kaplow Communications.

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