Safe & Effective Community Management: A Look At Healthcare Social Media Success

2020-06-27 by J. Peters

A Q&A with Gratia Maley. Gratia is a Digital Account Manager at Pascale Communications, a healthcare communications agency, where she specializes in FDA-compliant community management, social media strategy, and content development, and is a Facebook Certified Media Planning Professional. Gratia was instrumental in building Pasacle’s FDA-recognized community management practice and developing adverse event reporting protocols that have been used to educate pharmaceutical and medical device legal teams on how to safely and effectively manage social media engagement and live commenting. She is passionate about the positive benefits realized by both her clients and their audience through good community management. Q: What... Read More >

Empire State Development Issues Public Relations RFP

2019-03-27 by J. Peters

Empire State Development Issues Public Relations RFP New York State is seeking a firm to handle its annual marketing program related to economic development which includes business attraction, retention and expansion, and tourism promotion. The current contract with Lowe & Partners Worldwide Inc expires on November 30, 2019. In this request we are seeking firms who can either by themselves, or with third party subcontractors, assist ESD in developing the best marketing strategies and creating the most effective plans for both business attraction and tourism marketing campaigns. Basic services required either directly from the selected firm or their subcontractors may... Read More >

Communication Security Establishment Issues Marketing RFP

2019-03-21 by J. Peters
Communication Security Establishment Issues Marketing RFP

Communication Security Establishment Issues Marketing RFP The Communication Security Establishment is seeking the services of a marketing agency to develop and deliver the multi-media, multi-phased Get Cyber Safe campaign which will include the creation of a range of marketing products and activities. The products and activities conceived must have consistent messaging that can be shared broadly among governments and partnering organizations and may include online tools and outreach products such as: web content, social media content, interactive content, videos, infographics, publications, presentations, reports, promotional items, live and online events, media and other partnership activities and products, as well as exhibit... Read More >