Rethinking Travel PR: Innovation, Influence, and the Power of Digital Platforms
Travel PR reinvents itself through digital platforms, influencers, and innovative storytelling to create authentic, engaging experiences for modern travelers.
Everything PR News Blog
The Evolution of Influencer Marketing: From Celebrity Endorsements to Authentic Engagement
Influencer marketing transforms advertising through authenticity, revealing how micro-influencers and personal connections have replaced traditional celebrity endorsements.
The Rise of Digital PR: A Blueprint for Success in the Digital Age
Digital PR’s key strategies decoded: How content, SEO, influencer marketing, and authentic storytelling help brands build powerful online presence and customer trust.
How Public Relations is Transforming the Home and Housewares Industry
Learn how home and housewares brands like Casper, Muji, and Le Creuset use innovative PR strategies to connect with consumers and stand out in a competitive market.
RFP: Advertising and Production Agency Services – Tate County Economic Development Foundation
SENATOBIA MAIN STREET REQUEST FOR PROPOSALS: ADVERTISING AGENCY SERVICES Tourism Industry Recovery, II RFP Issued: December 3, 2024 Questions Due: 500 p.m. CDT on December 9, 2024 Proposals Due: 5:00 p.m. CDT on December...
User Acquisition in the Mobile App Market: Why App Marketing Needs a New Approach
App marketing requires a much more nuanced, data-driven approach that prioritizes user acquisition through personalized campaigns, strategic partnerships, and optimized app store presence.
Influencer Marketing in the Beverage Industry: A Case Study of Dr Pepper
Influencer marketing has become a cornerstone of modern advertising, particularly for consumer-focused brands like Dr Pepper. With its rich heritage and distinctive taste, Dr Pepper has effectively harnessed the power of influencers to engage...
The Growing Influence of Alcohol Marketing: Time for a Rethink?
It is time for a serious reevaluation of how alcohol is marketed, particularly in digital spaces that make it easier to target vulnerable populations.
Media Relations in 2025: Trust, Engagement, and Ethical Storytelling
No longer a one-sided effort to simply distribute press releases, media relations in 2025 will be about forging genuine connections, offering value, and establishing long-term relationships based on mutual trust.
How Casino Public Relations Can Build Trust and Enhance Reputation
In a competitive and often controversial environment, effective PR can serve as a critical tool for casinos to not only improve their public image but also build long-lasting relationships with stakeholders and their communities.
