A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.
From places to source content ideas for your blog, to content curation sites that allow you to reach broader audiences; from sites that allow you to create visual content with ease, to professional tools that help you monitor content marketing strategies employed by your competitors; the list below features some of the trendiest, most popular sites and tools for content marketers.
This upcoming year is going to be the year of content. You’ve found it, you know about it; why not be discovered by it? Curation is in for 2013 – don’t be left out.
The Content PR infographic explains key benefits of this new way of marketing as increased visibility, customer retention, lead generation and recognition as a thought leader in the field.
EPR contributor Dan Ripoll, co-founder and CEO of Content BLVD, offers our readers a few content marketing tips. Content marketing is also an effective way for businesses to establish their particular brand in cyberspace, as great content and link building helps boost search engine optimization.
The Internet is one of the most important tools you have today for improving business, whether that means building your brand, attracting customers or increasing sales. Shanna Mallon gives you a few tips to harness the power of your Web copy.
A recent study by comScore found that user-generated video reviews exhibit elements of sales effectiveness usually found in professionally produced TV Ads.