Technology
How will Streaming Change the Emmys?
5W CEO Ronn Torossian comments on the future of Streaming Live Events.
Tag
content marketing
Insights & Strategy
Making Biotech Advances Known
Biotech may seem highly technical to everyone outside of the field, and in fact, it may be exactly that.
Insights & Strategy
Will More Traditional PR Take Back Its Place From SEO Marketing?
SEO took ground from traditional PR for a decade. Now earned media is reclaiming its position — and AI engines are accelerating the shift back to credibility-based visibility.
PR News
How do the Biggest Flower Companies Use PR & Marketing
The simplicity of the digital commerce makes the flower business bigger than ever.
PR News
Diane Green: Marketing & Business Strategies Collide
Diane Green has a very impressive resume.
Insights & Strategy
The Art of Targeting Niche Groups With PR & Marketing
Recently, many public figures learned the importance of customizing messages for specific target groups.
Marketing
Video Game PR: Disparate Strategies With Equal Impact in Video Game Marketing
As with any of its competitors, a solid marketing strategy becomes essential to the successful launch of new titles.
Industry Leaders
Meet the Man Who Claims To Have Invented The Word Marketing
A few months ago, we revealed that global PR conglomerate Porter Novelli claimed to have ".
Insights & Strategy
PR Resources: Global Survey of Brand Marketing and B2B Audiences
The survey by The Economist Group polled 500 business executives from around the globe and 500 global marketers.