content marketing

Using SEO and Great Content to Build Your Startup

Effectively Using Content Marketing in the Public Relations Industry

Content Marketing Budgets Are Growing

Content marketing gains momentum, being used by most companies more than traditional advertising. An infographic by Marketo reveals clear content marketing trends.

Is Content Marketing the Future for PR Professionals?

The rapid growth of content marketing -- the process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader -- is growing the demand for Public Relations (PR) professionals.

Scoop.it Integrates with MailChimp, Announces Curated Newsletter Functionality

Scoop.it introduced curated newsletter functionality. Relevant and engaging newsletter campaigns can now be easily created as Scoop.it integrates with well known and appreciated MailChimp.

Content Marketing Far More Popular in Australia than in North America and the UK

A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.

4 Web Content Best Practices

Four simple tricks to improve website content quality and readability, offered by Christian Boughner, of Infographicworld.com.

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation

From places to source content ideas for your blog, to content curation sites that allow you to reach broader audiences; from sites that allow you to create visual content with ease, to professional tools that help you monitor content marketing strategies employed by your competitors; the list below features some of the trendiest, most popular sites and tools for content marketers.

Be Discovered using Content Curation

This upcoming year is going to be the year of content. You've found it, you know about it; why not be discovered by it? Curation is in for 2013 - don't be left out.

Content PR, the Future of Marketing

The Content PR infographic explains key benefits of this new way of marketing as increased visibility, customer retention, lead generation and recognition as a thought leader in the field.