Google Discovery Ads Campaign
Whenever a company decides to create an advertising campaign, it should also define the goals of the campaign . Certain campaigns might be created to increase website traffic, while others might be intended to...
Tagged: marketing
Email Newsletters from Brands
Many consumers have stated that they find email newsletters to be a great way for companies to communicate with them. Yet many people tend to find those same newsletters manipulative. These perspectives are largely...
Protecting Consumers and Websites
According to research, the number of data breaches has been steadily increasing in the last few years. There are certain industries, such as healthcare and government, that are particularly vulnerable to data breaches. According...
Top Influencer Marketing Campaign Examples
A number of companies have had extremely successful influencer marketing campaigns in the last decade. Other businesses can learn from their examples and implement similar strategies in their own campaigns. Looking at what has...
Measuring Success in Marketing
Many people believe that marketing analytics only involves measuring the effectiveness of an email marketing campaign. However, the practice actually also applies to most other inbound marketing strategies. These include blogging, lead generation, social...
Generating Leads With QR Codes
Aside from having a user-friendly business website, many companies are looking for other ways to use mobile marketing in lead generation . After a company creates its own website and optimizes it for mobile...
Marketing for kids’ furniture
Nowadays kids know what they want, and if they don’t have the money for it themselves, they just ask an adult to buy it for them. More and more decisions by kids are happening...
Keyword Clustering in SEO
In the last few years, Google’s team of engineers has focused on natural language processing and developing a better understanding of how content on a page interrelates with it. With the help of neural...
Christmas marketing ideas for small businesses
Christmas is an excellent opportunity for increased sales. It is important that businesses have the products and the infrastructure to cope with increases in demand. Christmas is typically the largest economic stimulus for many...
Pitfalls to avoid in database marketing
Being aware of the pitfalls of database marketing means one can avoid some of them. Database marketing can be utilized to deliver personalized experiences and to increase the reach of a business. A recent...
