Campaign Optimization Is Every CMO’s Wish
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs. The reality is that not every wish is granted because of inadequacies...
Tagged: marketing
Political Direct Mail Tips: Q&A with Ashley Jorgensen of Mailing.com
Interview with Ashley Jorgensen, Marketing Director at mailing.com, Website: https://www.mailing.com, https://www.linkedin.com/in/ashleyjorgensen/ Why should direct mail be part of a candidate’s outreach strategy? Direct mail is the unsung hero of creating voter engagement. In the 2018 election cycle, a...
How Firms Are Using Digital Marketing During Pandemic
Across the country, stay-at-home orders have been combined with sweeping mandates for the temporary closure of all “non-essential” businesses, such sports stadiums, restaurants, bars and barber shops. Unfortunately, despite these trying times, earning revenue...
How Podcasting and SEO Intersect
Did you know there are more than 2 million podcasts on the web today? It’s evident, podcasts are here to stay and any online marketer should consider starting one. If you have a podcast...
Big Brands Announce Facebook Boycott
Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the...
Without Loyalty, You Won’t Accomplish Anything
That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network...
Who Needs the BBB?
Most people associate BBB with the Better Business Bureau, but BBB can also stand for business blogging benefits and may not be top of mind for some marketers. Why? Done well, blogging can deliver...
The Skills You’ll Need to Become a Digital Marketer in 2020
It has never been a better time to pursue a career in digital marketing. With COVID-19 having turned the global economy on its head, workers and freelancers alike are looking to upskill and boost...
SEO is a Critical Building Block for Any Business
Search engine optimization, or SEO, refers to the process of making a website easy for search engines to find, to analyze, and to categorize. Investing in best SEO practices is an essential element of...
NFL Begins Sharing Plans for Upcoming Season
It’s official, the National Football League announced its intention to play a full 16-game season, along with playoffs and the Super Bowl. However, along with this announcement, the league said they had plans in...
