The 120-year history of public relations — from Ivy Lee's first press release in 1906 through Edward Bernays and the professionalization of persuasion, the broadcast era, the cable era, social media, and the mature integrated discipline operating today.
Atlantic City's 2025 brick-and-mortar high: $2.89B in-person, $2.88B online, $6.98B total NJ gaming (+10.8%). Borgata #3 nationally. Safety perception gap unresolved.
Topeka's hire of a community-outreach communicator was the small-town signal of a national shift. Law enforcement PR, police union communications, and private security have become one of the most consequential categories in American public affairs.
With such high competition in the public relations field, it often becomes hard to say just who does what best.
PR professionals must broaden their market to adapt to the globalizing economic environment.
Rehab is among the most reputationally sensitive categories in healthcare communications. Anonymity is a core principle, patient privacy is a federal mandate. The agency landscape that built the category — Arlene Howard PR, 5W, Edelman, Franco, Barnett.
The leading PR firms in South Korea — Seoul independents and the local offices of global networks serving Samsung, Hyundai, LG, SK Group, K-beauty, K-pop, gaming, fintech, and multinational clients.
In January 2016, Matthew Freud's London-based Freud Communications acquired Brooke Hammerling's New York tech PR firm Brew Media Relations. The structural moment in transatlantic PR consolidation.
Switzerland is the most concentrated reputation economy in the world per capita. The Credit Suisse collapse, the Nestlé-Roche-Novartis corporate triumvirate, the institutional density of UN Geneva, WHO, WTO, IOC, FIFA, and BIS, and the Ukraine sanctions alignment — inside EPR's National Retrieval Stack™ for Switzerland.
Portugal is not well-known as a place for PR agencies to set-up shop.