Sinclair Broadcast Group

Sinclair Broadcast Group is Streaming Live Content for Local Audiences

2021-02-10 by Wilson Scott

Sinclair Broadcast Group, the national telecommunications company, is doing something that is pretty new to the industry, and it's working out well. The company is providing local content to its viewers via streaming. Sinclair named their platform STIRR, and it is supported with advertising; in this sense, the viewer experience is very similar to traditional television. STIRR was launched in January of 2019, and it began to take off even faster than Sinclair Broadcast Group executives had hoped. Industry analysts say that this trend is likely to continue. The platform has served so far largely as an auxiliary service to... Read More >

Sinclair Broadcast Group Hires Former Yes Network Executive as New CMO

2020-12-11 by Wilson Scott
john zeigler sinclair twocolumncontent

John Zeigler - Sinclair Broadcast Group CMO The Sinclair Broadcast Group has been moving forward with its latest new appointment following an expansion of the group's executive team. The latest addition to the company is the veteran marketing executive, John Zeigler who brings more than two decades of experience to the company. The new executive at Sinclar was most recently a member of the executive team at the Yes Network where his innovative approach to broadcasting has changed the profile of the broadcaster. Sinclair Broadcast Group is an Expanding Company Sinclair Broadcast Group has been looking to expand its management... Read More >

Sinclair Broadcast Group and Eric Bolling Host Trump Town Hall at White House

2020-10-21 by Jim Crickell

President Trump at Sinclair Broadcast Group's Town Hall airing Wednesday night. Sinclair Broadcast Group’s town hall that aired Wednesday night featured a calm and collected President Trump. The event’s taping took place Tuesday afternoon at the White House rose garden. Sinclair's America This Week host Eric Bolling was tapped to lead the one-hour event. Sinclair Broadcast Group's corporate news department produced the town hall-style one-hour special which featured questions from the audience, as well as an interview with the President. Just announced on Sunday, Sinclair aired the special on the company’s CW and MYNET stations in 55 different markets across... Read More >