Amazon Set to Build its Own Rainforest

Amazon continues hiring blitz

Amazon plans to bring the jungle to its employees in the form of a greenhouse, open only to employees in downtown Seattle. The project will become home to thousands of plants, including several endangered species. Inside, Amazon plans to build tree-houses, connected by suspension bridges, which employees can use and explore. But why?

Western Nations Struggling to Sell Citizens on Security

Western Nations Struggling to Sell Citizens on Security

After yet another very public attack in France, Western governments are scrambling to convince their citizens they are safe, and everything is under control. Even as combined military forces continue to barrage ISIS in Syria and Iraq, civilians at home have been terrorized by a string of very public mass murders. Government leaders have trotted […]

The Role of Apologizing in Crisis Management

Public Relations Crisis

Saying “I’m sorry” after a terrible mishap in our private lives can seem like the most unpleasant experience. But saying sorry in the public arena? That’s even more nerve-wracking. An unsaid apology in the public sphere may not only spur hatred towards a public figure or brand, but it might also cost reputations and careers. […]

The Role of PR in Politics

PR Politics

The use of public relations always existed in politics, throughout history. In old Greece, public speaking became the staple of political life. In Rome, conquerors used rhetoric inspiring men to win wars. In France, revolutionists used the power of influencing the public to overthrow the monarchy. Even in England, Kings and Queens hired playwrights to […]

PR Firms on a Roll

PR Firms on a Roll

In spite of a slow economic recovery, and the looming possibility of China’s economic crash, many companies did more than just survive the year – they thrived. In public relations, Zimmerman, Next Fifteen, MSLGroup, and Porter Novelli have started of the year with roaring success. Zimmerman Wins New Account with Restaurant Chain Florida based Zimmerman […]

Fraternities Turn to Good PR to Fix their Bad Reputations

Fraternity PR

Over the years, we’ve heard the stories about fraternities – how many of them have been positive? So few, that possibly others may wonder why they continue. Yet, multiple fraternity (and sorority) houses are found on U.S. and other campuses. According to Greek History, “The first fraternity was founded at William and Mary College in […]

South Korea Leading PR Agencies

South Korea 2

South Korea is the fourth largest economy in the Asia-Pacific area, yet was left to its own PR devices for many years. This has made a strong group of domestic contenders, though larger entities also have local offices – including Edelman, Hill+Knowlton, and Weber Shandwick. Here are some of the best PR agencies found in […]