Known for its rich and fun culture, Spain gave birth to several agencies embodying similar traits. Becoming the more exciting brother of public relations, marketing dominates in Spain. These marketing agencies take on PR activities in addition to their advertising roles. PR firms also exist, but often operate on a smaller scale than marketing agencies, or also blur the lines between the two disciplines.
Check out the list below to see what agencies in Spain really know how to connect with its people promoting good business and growth:
Toni Rodríguez Pujol founded InterMèdia in 1990. The firm’s first campaign that year involved electing Antoni Negre Villavecchia as president of the Chamber of Commerce in Barcelona. Through hard work and dedication, the firm took their first step towards a long line of successful campaigns.
Pujol still holds the position of CEO within InterMèdia. Under his leadership, the firm handles relations with the media, creates actions to raise awareness, manages crises, and plans events.
The company works with clients from a variety of fields, such as law, industry, education, and finance. Some of InterMèdia’s clients include Rock & Law, Schneider Electric, Universitat Pompeu Fabra, Fira Barcelona, Bankpime, and Shell.
Shaw Marketing Services
In 2008, Shaw Marketing Services opened shop in the Spanish market. This full-service agency blurs the lines between public relations and marketing. Shaw Marketing provides events planning, blogging, public relations, copywriting, market training, marketing strategies, advertising, and account management.
The agency hires less than ten employees bringing on freelancers as needed Currently, Shaw Marketing represents Talk Radio Europe (TRE), Golf in the Sun Society, DCC International Properties, COMPASS, and a long list of others.
In spite of the name, this agency specializes in public relations, along with other non-traditional offerings. Created in 1999, Art Marketing uses the communication 2.0 model helping clients get ahead in a constantly changing market. The firm features a diverse team of people from different disciplines and cultures, speaking many languages. This helps broaden their reach and scope.
This firm works with more than 100 companies; including GFK, MakeSoft Technologies, Pranarôm International, and BodaBook. Less than ten employees manage these accounts providing blogging, press kits, market studies, ROI reports, and more.
Art Marketing helps clients target audiences through the media and acts as an ally helping them carve their path to success through the Spanish market.
Founded in 2000, Hotwire PR goes beyond traditional PR achieving exceptional results. The company divided its business operations into different units. These units focus on relationship influencers, internal communication, public affairs, social media, creating content, and data analytics. This approach to PR secured the attention of companies like Amazon Kindle, Yelp, and Mozilla.
Originally based in the UK, Hotwire PR also owns branches in America, France, Germany, Italy, New Zealand, and Australia. So, to show its commitment to the local culture, the Spanish Hotwire website is written in the local language showing the firm’s ability to blend in with the culture, while helping clients to stand out.
Since its entry into Spain, the firm received a nomination for the Sabre EMEA Practice Award for Novell Campaign in 2011.
Finzel Public Relations
Finzel Public Relations specializes in using knowledge of local markets to build international campaigns for clients. Founded in Madrid by Piers Finzel, the firm also runs a branch in Barcelona.
Since its beginnings in 2003, Finzel PR continues to grow at an exponential rate for both clientele and profits. Some of Finzel’s clients include AMD, AVG, Luxembourg Tourism, and Botswana Tourism Board. The ability to work with both public and private sector clients shows the firm’s range and flexibility. Manned by less than 10 employees, the firm handles PR activities including content management, blogs, SEO, translations, and event support. The firm also provides tools at both the B2B and B2C levels.
Read all about our best international PR Agencies at Everything-PR regularly.