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Content creation is essential for any successful digital PR strategy. Companies can use content creation to become industry thought leaders, gain trust from the audience and increase online visibility. Here are some ways that...
Video marketing is a vital part of any digital marketing plan. It’s an engaging and effective way to gain and maintain viewers’ interest. When creating video content for their marketing, companies should bear a...
Video marketing has become a fundamental part of digital marketing. Companies are harnessing video content to grab and hold the viewer’s attention, boost brand recognition and generate sales. Importance of video marketing Video marketing...
Effective deployment of mobile marketing is essential in today’s digital landscape, as an increasing number of people access the web via mobile devices. For companies hoping to make this work, there are several steps...
Affiliate marketing is a popular online marketing tool. Companies recruit affiliates through a network who advertise their products and services with special links. When customers make purchases or sign up for services through the...
The media landscape has seen drastic change recently with streaming platforms rivaling traditional cable TV. This raises the debate – which platform yields better ad results, streaming or cable? Streaming platforms Streaming platforms such...
Email marketing is an affordable, effective tool for organizations to reach a target market. It helps create awareness of the company and bring in new prospects. Building a quality email list To launch successful...
Content marketing is an essential part of any successful marketing toolkit. It involves creating and sharing valuable, relevant and consistent content to attract a defined audience and drive profitable customer action. In today’s digital...
Search engine marketing (SEM) is a digital strategy that promotes websites on search engine results pages (SERPs), using ads to increase visibility. Defining goals and target audience To use Search Engine Marketing (SEM), companies...
For any business aiming to build and expand its online presence, Search engine optimization (SEO) is a must. Yet, achieving desired outcomes requires more than only Executing SEO strategies. Companies also need to track...
