The Rise and Fall of a Social Media/PR Prima Donna

social media concept in word everything-pr

This is inspired by some of the answers to a recent article published on Everything PR: Top 50 PR Professionals You Should Be Following On Twitter. This is for all those whose egos are too big to fit their own personas: you forgot your roots. Stop. Breathe. Reboot.

You climb the highest mountain and gaze around you. It’s an achievement and everyone you know is mesmerized by your courage, devotion and willingness to succeed. You are above the rest. Top of the world. Happy. You did it.

You like it there. There is no one like you. You have all the reasons in the world to be proud and you look around to see who else admires the uncrowned king or queen. Is there anyone else so high, so popular, so awesome?

Guess what: veiled by the clouds, amidst other mountain-tops, as happy in their solitude and as unaware, there are so many others… just like you. Just like you! Blind! The ones who forgot all about their roots because the wind has carried them so high.

They are the ones who, just like you, cannot see more, not because they necessarily climbed to the top of the world, but because… the fog is there. Foggy glory: an illusion. Just like yours.

When you are there you mess up because you forget. You tend to forget even the people who helped you climb so fast and so far; and you are too blind to see the real stars – cloudy days shade the sun. Another day passes by…

Act one was when we met, I loved you at first glance
You read your line so cleverly and never missed a cue
Then came act two, you seemed to change and you acted strange
And why I’ll never know

A king asked that long before you, social media queen, PR king! There was someone else there, just like you. When will you wake up? When will you look back on your past, see your roots and understand: the higher you climb, the harder you fall. Without the people around you have no name. There is no glory without those smaller than you. There is no triumph. A king without a kingdom is a pauper in any man’s world. So stop dreaming.

Be Ivy

What do I want to say, in the end, with this editorial? That if you are one of those who forgot their roots, you will not even bother to read. But if you are one of those who still understand what communication is all about… you will read, comment, share. Just like me. You are here: this is the proof that climbing hasn’t cut off your roots. You are ivy spreading your roots everywhere. Not poison ivy. Ivy.

Let me ask you a simple question: how high does one need to climb to suddenly become too important? I noticed the phenomena in many social networks, even with PRs, social media experts and companies that just start their journey. Once they get more attention than anyone expected, they start acting like prima donnas. What they forget in the journey is that to be a prima donna you need the looks, the voice, the talent, the charisma but most importantly you need the public to see all those great gifts.

There is no glory without an audience. There is no star without the sky to shine on and obviously there is no way to become “the brightest” star without the stars to be compared with.


  1. anonymous says

    hilarious! especially the reference to Jesus in the end. he was a great PR person. hahaha.

    • Mihaela Lica says

      Yes He was, probably the greatest that ever lived. Glad that you caught that reference. :)

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