Deciding on a Course of Action During Backlash

2021-08-23 by EPR Staff
amazon fulfillment center 010

Plenty of Amazon employees across the US have been talking about the work conditions in Amazon warehouses for several months now. The latest complaint from warehouse workers is that the internal temperature has become too hot to be able to work efficiently. Recently, there was a federal complaint that was filed by a group of employees that works at the largest Amazon warehouse in New York City. In it, the warehouse workers stated that there was no ventilation, and the dirty fans ended up spreading the warehouse debris into the worker’s eyes. Some employees were also fainting from heat exhaustion,... Read More >

Amazon Hoping “Smart” Grocery Stores Will Catch On

2020-10-06 by EPR Staff

Technological updates have been a part of grocery shopping since the first “electric eye” doors were installed in the first half of the 20th century. As technology continues to advance, basic chores like going to the grocery store are starting to look very different than they did in previous generations. From self-checkout to cashless transactions, modern shoppers are doing things much differently than their parents and grandparents. While some shoppers are balking at the updates, missing what it used to feel like to make a “trip to the grocery,” Amazon is going after those who love the tech updates, hoping... Read More >

Amazon Employee Bonus Offers Positive PR Opportunity

2020-07-26 by EPR Staff

Amazon’s news headlines recently haven’t been the best for the company’s image. From challenges to working conditions to political accusations of possible antitrust issues, Amazon has been managing a series of difficult news cycles. In response, the company has come out with a big, positive message… one that comes with a lot of zeroes. According to various media reports, Amazon plans to offer more than $500 million as a “thank you bonus” to workers who stayed with the company through the difficult month of June, when orders were up and morale was down, after the company chose to eliminate a... Read More >

How Digital Marketing’s Growth Will Expand Amazon’s Dominance

2020-01-21 by EPR Staff
digital age

Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While “search” budgets may plateau, other forms of digital marketing are expected to continue to grow.Voice-based searches powered by Amazon’s Alexa and Google Assistant, which were considered “nearly mainstream” just a few years ago, have now become nearly universal. For more and more people, traditional web search has been all but replaced by “Hey Siri,” or “Hey, Alexa…” What does that mean for the digital marketing marketplace?... Read More >

Amazon’s Top 3 Marketing Lessons

2019-08-30 by EPR Staff

Amazon’s Top 3 Marketing Lessons In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on the platform to purchase books, movies, music and a range of products from the retailer itself and hundreds of partner companies. But how did it get here? An oft-cited Millward Brown Digital Study found that 63 percent of Amazon Prime members, and 13 percent of non-members, will buy something during a visit to the website. With a loyal customer base, and... Read More >

Amazon Rebounds from Accusations with Major Announcement

2018-09-25 by EPR Staff
Amazon Rebounds from Accusations with Major Announcement

Not that long ago, Amazon founder and CEO Jeff Bezos was responding to allegations by former Presidential Candidate Bernie Sanders that Amazon’s working conditions were unfair to its employees and that Amazon was depending on US taxpayers to foot the bill for benefits that would not be necessary if Amazon paid a higher wage. When these statements went public, Bezos offered a stinging challenge in response, daring Sanders to come tour one of the company’s facilities, but his counterpunch this week is likely to be even more effective in creating positive PR for Amazon. Bezos, with his wife MacKenzie, recently... Read More >

Ten Best-Selling Public Relations Books on Amazon

2015-11-03 by EPR Staff
PR Books

Looking for a good read to improve your understanding and skills in PR? Look no further, we have summaries of the top 10 best-selling books as of today on Amazon: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott The latest edition of this internationally-renowned, industry standard guide to public relations and marketing has been updated to include information on social media, digital trends and the future of the profession. Equally beneficial for PR professionals and business entrepreneurs, it... Read More >

Monster Seeks A Public Relations Company

2015-08-04 by EPR Staff
monster job logo

Everything PR can exclusively reveal today that at least 10 agencies have been invited to participate in a PR Agency Request for Information (RFI) in advance of the selection of a Public Relations firm. Two separate industry sources confirmed today that Monster seeks an agency for both the B2B and B2C audiences in the U.S. Monster provides a vast array of products and services in more than 40 countries, with advanced technology including digital, social and mobile solutions, and the flagship website The RFI describes parts of the assignment as:Helping to update and refine key messaging that tells the... Read More >

Will MSL Group Be Fired By  Netflix For Creating Controversial “Day Without Sports” Campaign

2015-07-17 by EPR Staff
MSL Group PR Logo

In May of 2014, U.S. streaming media company – Netflix – awarded New York-based agency MSLGroup its new European public relations contract. This move facilitated Netflix’s expansion in Germany, Austria, Switzerland, France, Belgium, and Luxembourg. These are the key European markets into which MSLGroup oversaw the Netflix brand expansion last year. Perhaps MSL Group was hired by Netflix because the PR agency had experience with well-known tech brands BT, Google, and Sony. Also, Netflix selected MSLGroup for the PR firm’s expertise inassisting other U.S. brands compete against European established products and services – for example – Vivendi’s Canal Plus and... Read More >

The Fine Line Between Conversation and Being Annoying on Social Media

2015-06-18 by EPR Staff
annoying social media

There are times when it is best to just stop typing on social media – at least for an hour or two. You might have had one of those nose to the grindstone kind of weeks when you haven’t had much social interaction in any form for days. So you arrive home in time to be able to slip onto Facebook and scour what has been happening in the lives of your friends and family. Over the next hour, you frantically type your fingers almost down to nubs. You revel in the complete freedom of expression and love that you... Read More >

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