Big Data

How Big Data is Driving Modern Commerce

jonah engler modern e commerce

If you’ve been wondering why everyone seems to be so excited about big data? Or if you think it might be just a bunch of hokum and will soon disappear in much the way 8-track tapes did – think again. Big data is changing the ways businesses operate. Yes, commerce is more efficient as big […]

4 Big Data Mistakes You Can’t Afford to Make

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Is there anything hotter than Big Data these days? Everyone seems to want in on the latest and greatest technological advance of this century. And, who can blame them? There are massive advantages to jumping on the Big Data bandwagon…as long as you do it the right way. Unfortunately, far too many people just dive […]

3 Ways to Succeed with Big Data

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The jury is back, and it has been for years. Big Data can help you drive revenue to your business. But it’s not a magic elixir or a miracle cure. It will need help. Your help. And, since it’s your business we figure you will be amenable to lending a hand. 1 – Understand what’s […]

General Electric and the future of Big Data


Big Data has always been a big commodity, but many businesses are not sure how to capitalize on the benefits. General Electric, however, has found a way to not only harness Big Data, but also share with other companies. With Big Data becoming more and more essential, this strategy is something that can’t be missed. […]

David Steinberg Of Zeta Global Says Big Data Works Fast


Notice anything different about your social media news feed and online advertising since Black Friday and Cyber Monday? Well, if you shopped for anything online this past week or two but didn’t buy, you can expect to see it reflected back at you for the immediate future. Shop for a fire pit this holiday? Expect […]

How the LAPD uses Big Data To Enforce The Law


There’s no doubt about it, law enforcement in the 21st century is all about technology. Sure, police work still requires brave, smart, dedicated people to get the job done, but the tools they use to fight crime today are much different than they were even a generation ago. Case in point, more and more large […]

General Electric Dives into the Big Data Marketplace


G.E., since its inception, has always been an innovator. And for good reason, the company was founded by one of the world’s greatest innovators – Thomas Edison. And, from a market perspective, the only thing Edison understood better than innovation, was how to make money off those innovations. G.E. has been setting the bar for […]

3 Big Data questions your company must answer

Big Data

Big Data is definitely the hot topic now in just about any consumer business model. But how can it help your business? What’s the big deal about Big Data, anyway? After all, industry fads and tech advantages come and go all the time. Last year’s surefire winner is next year’s obsolete money pit. How can […]

Predicting Ebola and 3 Other Ways Big Data Is Changing The World


It’s a lot of geek speak.  Data mining. Analytics. Information Processing. All of these comprise what techs call “Big Data,” and it’s the method which businesses analyze massive amounts of data to make better decisions.  The data has always been out there, but now that it can be collected and analyzed at lightning speed, the […]

The Ultimate Creative Advantage

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Big Data has been called many things: interesting, compelling, workable, complex, nuanced, overwhelming, helpful … many things. But, no matter what it’s called, the most important description of Big Data comes from how it is being used. Businesses who have implemented Big Data analysis correctly and simply, call it a great creative advantage.