Many people think of public policy as the work of politicians. When corporations become involved, it’s a common belief that they do so only to throw influence and wealth behind political issues. Many also believe these issues purely benefit the company and its industry, but not the population at large. As a result, corporations face […]
CNN’s Larry King Live to host telethon to raise money for victims of the BP oil spill. Numerous A-listers such as Justin Bieber, Ted Danson, Cameron Diaz, Randy Jackson, Robert Redford and many more will join the Disaster in the Gulf: How You Can Help special edition. Larry King joins the lines of stars helping out or blaming BP which include Kevin Costner, James Cameron, Lady Gaga and Corn to name only a few.
While Obama blames the BP (BP.L), Halliburton (HAL.N) and Transocean Ltd. (RIG.N) executives for the “ridiculous spectacle” at the congressional hearings on the oil leak in the Gulf of Mexico, the oil continues to leak. The world is tired of pointing fingers and needs concrete actions. BP apparently got the message.
BP’s new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.