Major Challenges of PR Professionals
Tight deadlines, quick turnaround times and demanding clients are just some of the things PR professionals have to cope with on a daily basis. Yet public relations is an industry that is known for...
Tagged: marketing
PR Agencies Can Help Products Hit Shelves
Consumer Tech PR agencies are usually on top of their game when it comes to creating and generating content that results in increased visibility and brand awareness for their clients, working with both traditional...
Three tips on building a strong tech brand
“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries....
California State University Northridge Issues Marketing RFP
California State University, Northridge (CSUN) is undertaking its first comprehensive campaign. CSUN seeks an experienced creative partner to assist in the development of a campaign marketing communications plan and a comprehensive suite of campaign...
Building an Effective In-House Marketing Team
Building a strong in-house marketing team involves a lot of time and energy due to which a lot of companies resort to hiring marketing agencies to do the work for them. While these agencies...
City of Columbus Issues RFP For Marketing & Communications
Background: The Smart Columbus Program Management Office (PMO) is seeking qualified integrated marketing communications agencies to submit proposals to develop and execute an innovative, data-driven, consumer-facing integrated marketing campaign that will shift consumer behavior...
Marketing Your Small Business on a Budget
If you’re trying to build a business and your budget is relatively small, then you might be wondering what you can do to improve your chances of success. Some small companies assume that the...
Marketers aren’t Ready for Digital Change
Last month, the Digital Marketing Institute released the results of their study, which revealed that most marketing professionals are not prepared for digital change. This report titled ‘20/20 Vision: A Marketing Leader’s View of Digital’s...
Marketing Promotional Events
There are a lot of things to consider when marketing an upcoming event. It can be a stressful process – you’re worried about the turnout and how you can make the most out of...
Five Low-Budget Marketing Tactics
A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural...
