marketing tips

What Brands Can Learn from the Arts

2020-09-21 by JamesD

COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much more equity and social change. An extensive survey this April and May by cultural marketing firm LaPlaca Cohen and Solve Linett Audience Research revealed not only valuable insight into the impact of the pandemic on cultural audiences, but also their overall attitudes that may be valuable to marketers in many industries. Significance What made this study significant is that it was one of the largest of... Read More >

Goodwill’s New Campaign is a Thanksgiving Treat

2019-12-05 by Jim Crickell

Goodwill’s New Campaign is a Thanksgiving Treat A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA is the pro bono brainchild of global advertising and marketing agency Digitas and is designed to encourage more Americans to shop at Goodwill and support the organization’s core mission. The new campaign transforms local Goodwill store shoppers into town heroes and powerfully demonstrated the impact that small purchases can have on local communities. The goal of the campaign for... Read More >

Businesses Can Learn from Carol Cone’s Principles

2019-11-15 by Julio Juarez
Carol Cone’s Purpose Principles

Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen an area for her to assist. Through her business, Cone collaborates with clients to help drive their brand purpose forward — and her expertise contains helpful hints that any business or marketing professional can learn from.  Recently, Cone penned an op-ed for PrWeek outlining the ideas of “purpose principles”. The idea of social impact is one that many businesses are now focusing on, but Cone cautions that the right... Read More >

Amazon’s Top 3 Marketing Lessons

2019-08-30 by Julio Juarez

Amazon’s Top 3 Marketing Lessons In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on the platform to purchase books, movies, music and a range of products from the retailer itself and hundreds of partner companies. But how did it get here? An oft-cited Millward Brown Digital Study found that 63 percent of Amazon Prime members, and 13 percent of non-members, will buy something during a visit to the website. With a loyal customer base, and... Read More >

Continued Education Should Be Part of Every Digital Agency

2019-08-13 by Ronn Torossian
Education Digital Agency

It’s a well-known fact that marketing and public relations are two industries that are constantly in a state of change. This isn’t a bad thing, but this fact does require those working within these industries to ensure they’re up to date on the latest updates. In order to best serve clients in the digital space, it’s highly valuable to continually invest in one’s education. But this doesn’t only fall on the shoulders of the individual employees. In fact, much of this responsibility for continued education in the digital space should fall more squarely on the companies and agencies themselves. What... Read More >

Google’s New Small Business Marketing Hub Can Help Businesses

2019-08-09 by Julio Juarez

Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing, and this is not a skill that every small business owner is familiar with. And that’s ok! Google is a company that’s begun to tap into the multitude of small business owners who need some guidance and assistance in growing their business. With the launch of Google for Small Business, there are now even more resources available for even the greenest of marketing professionals or business... Read More >

Rags to Riches with Kickstarter? The Truth Behind Crowdfunding

2019-08-07 by Julio Juarez

Rags to Riches with Kickstarter Campaigns? The Truth Behind Crowdfunding Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak Design got its start back in 2011, and how it continues to thrive today, to say the least. This month, Peak Design closed its ninth Kickstarter campaign generating $12,142,148 from 27,165 backers, averaging an impressive $447 per backer.  Once Peak Design fulfills these orders, it will be the largest fully executed Kickstarter campaign of all time, not... Read More >

Why Explosive Growth Can Be a Recipe for Marketing Disaster

2019-05-17 by Julio Juarez

Why Explosive Growth Can Be a Recipe for Marketing Disaster Launching a new business can be a nerve-wracking but exciting experience. Every business owner wants to see their product or service take off quickly, bringing in the crowds and corresponding revenue. But there is such a thing as too much, too soon. Why is this? Often, brands don’t do the proper preparation for a major influx of early adopters. The more prepared for this type of response business is, the better the reception will be in the long run. In fact, quick, explosive growth can be a recipe for disaster... Read More >

Slow Down to Speed Up: ‘How to Find Success in Marketing’

2019-04-23 by Julio Juarez
central park forest for the trees

The owner of a business that offers a new dating app for local singles who are also dog owners is excited. She’s come up with a great idea to market the app to prospective users and is determined to make a splash in a crowded market full of other options. She hires a design firm to help finalize the app design, enlists the help of a digital marketing expert to write sales copy and get some marketing campaigns, and all systems appear to be ready to go. She can hardly wait to launch the app and watch the revenue start... Read More >

How Marketing and HR Can Collaborate

2019-04-02 by Jade Minh
Hr and marketing

Business people connecting puzzle elements representing collaboration concept Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there the job market is a very different place. Unemployment is at an all time low and there are staffing shortages in many industries. A successful organisation is the product of good employees. But, when it’s hard to get jobs filled by the right people, organisations face problems. Therefore, a company needs to focus on... Read More >

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