What Brands Can Learn from the Arts

Brands

COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much more equity and social change. An extensive survey this April and May by cultural marketing firm … [Read more...]

Amazon’s Top 3 Marketing Lessons

Amazon’s Top 3 Marketing Lessons In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on the platform to purchase books, movies, music and a range of … [Read more...]

How Marketing and HR Can Collaborate

Hr and marketing

Business people connecting puzzle elements representing collaboration concept Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there … [Read more...]