Goodwill’s New Campaign is a Thanksgiving Treat

A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA is the pro bono brainchild of global advertising and marketing agency Digitas and is designed to encourage more Americans to shop […]

Businesses Can Learn from Carol Cone’s Principles

Carol Cone’s Purpose Principles

Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen an area for her to assist. Through her business, Cone collaborates with clients to help drive their brand purpose forward — and […]

Amazon’s Top 3 Marketing Lessons

In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on the platform to purchase books, movies, music and a range of products from the retailer itself and hundreds of partner companies. […]

Continued Education Should Be Part of Every Digital Agency

Education Digital Agency

It’s a well-known fact that marketing and public relations are two industries that are constantly in a state of change. This isn’t a bad thing, but this fact does require those working within these industries to ensure they’re up to date on the latest updates. In order to best serve clients in the digital space, […]

Google’s New Small Business Marketing Hub Can Help Businesses

Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing, and this is not a skill that every small business owner is familiar with. And that’s ok! Google is a company […]

Rags to Riches with Kickstarter? The Truth Behind Crowdfunding

Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak Design got its start back in 2011, and how it continues to thrive today, to say the least. This month, Peak […]

How Marketing and HR Can Collaborate

Hr and marketing

Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there the job market is a very different place. Unemployment is at an all time low and there […]

Tips for Getting Instagram Followers and More Likes

There is a lot of noise about how to get free Instagram followers, more likes, more shares, more engagement. A new report from Mention and HubSpot looked at more than 48 million Instagram posts, and it garnered a wealth of tips for your business growth needs. After analysing more than 48 million Instagram posts and […]