RFP, Public Relations, Marketing, Social Media and more!
The small busin͏ess landscape in 2024 is brimming with both challenges ͏and oppor͏tunities. Big players still dominate the͏ scene, but agilit͏y, creati͏vity, and savvy marketing tricks can help brands carve their niche and flourish. Micro momen͏ts...
In the last few years, most social media platforms have been trying to play catch-up with TikTok, incorporating various features that were introduced in the short form video application. Though it didn’t pioneer short...
The process of optimizing a company’s website in order to increase the rate of customers completing a specific action on it is referred to as conversion rate optimization (CRO). Most of the time the...
COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much...
A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA...
Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen...
In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on...
It’s a well-known fact that marketing and public relations are two industries that are constantly in a state of change. This isn’t a bad thing, but this fact does require those working within these...
Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing,...
Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak...
