Tagged: personalization

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B2B web personalizing elements

Website personalization is a marketing strategy that delivers personalized experiences for website visitors. Rather than having one website or landing page, a business creates custom pages for different segments of its audience, based on...

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Personalized Portals As Gateway to Customer Success

Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An earlier article cited a 2020 Capgemini survey in which...