Insights & Strategy
Improving Brand Perception by Helping Employees
Any employees that have started returning to their office spaces have faced the increased cost of their commute to the physical workplace.
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PR insights
Insights & Strategy
Starting in PR
The public relations industry is quite powerful because it helps individuals and companies of all shapes and sizes improve their public image and reputation.
Insights & Strategy
PR Strategies for Israeli Companies
Israeli companies operate under a different set of PR conditions than any peer market on earth. Five moves that actually work — from owning the origin story to building American and European proof points visibly — and the two habits killing Israeli PR programs.
Insights & Strategy
Startup PR That Worked: The Stripe, Notion, and Linear Playbooks
Stripe, Notion, and Linear built three different but coherent startup PR playbooks — founder-led publishing, design-as-PR, and disciplined product launches. The named principals, the channel choices, and what each move costs in time before it compounds into brand authority.
Insights & Strategy
Service Industry PR: The Sector-by-Sector Reality
Public relations involves the professional maintenance of a favorable public image by a company or individual.
Insights & Strategy
Six PR Campaigns That Hit: Dove, Patagonia, Fearless Girl, Ice Bucket, Old Spice, and Barbie
With a well-planned PR campaign, companies can generate a positive public image and reputation.
CPG
Ben & Jerry's: The Activist Brand That Outlived Its Founders' Control
From a 1978 Vermont gas station to a Unilever subsidiary to a Magnum Ice Cream Company spinoff — and now a founder resignation. Inside the Ben & Jerry's playbook: why activism written into the certificate of incorporation outlived the founders' control, and what consumer brands can copy.
Public Relations
Turning negative online publicity into PR opportunities
The aim of publicity is to distribute information among as many people as possible.
Insights & Strategy
Public Relations to Build Loyal Brand Audiences
How PR builds durable brand audiences across digital and earned channels — community-first content, sustained voice, and the disciplines that turn one-time buyers into long-term advocates.
Insights & Strategy
Product Launch PR: The Cases That Built the Playbook
The product launch PR playbook — launches that defined the discipline (iPhone 2007, Tesla Model 3 2016, ChatGPT 2022, Threads 2023) and failures that anchor the warnings (New Coke, Apple Newton, Microsoft Zune, Google Glass, Amazon Fire Phone). Operating principles, 2026 sequencing, and the AI engine citation layer.