Questions to Ask When Refreshing PR Strategy
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers. However, as the media world continues to change, and the preferences...
Tagged: insights
Dollar Shave Club is looking for a new CMO
Dollar Shave Club, known for its cheeky marketing campaigns and emphasis on Bro Branding, is looking for a new Chief Marketing Officer: a CMO who can guide this former disrupter into a new era...
Every Company Should Have a PR Strategy
There’s more to running a successful company than creating a great product or service and sharing it with the world. Many companies with plenty of potential end up failing because they haven’t put the...
In Extolling Law & Order, Hargitay Says Art is Informing Life
Down to brass tacks, all communication is about influence. If you’re not moving the needle on something, you’re missing out on an opportunity, and you need to do better. But, in most cases, prime...
Pope Defrocks Accused Priest
The Catholic Church is once again embroiled in a massive sex and child abuse scandal. This time, though, the allegations and accusations of blame reach all the way to the top. Pope Francis, whose...
Musk Tweets Get Billionaire in Big Trouble
Here we are again. Billionaire innovator and industry inventor Elon Musk is being pilloried in the headlines this week… and he may face even worse from the Securities and Exchange Commission for, allegedly, committing...
Dos and Don’ts of Mobile Video Marketing
Mobile and video are two concepts that are growing rapidly over the last few years. By the time 2019 is over, some experts predict that mobile advertising will make up 72% of digital ad...
How to Build Trust as A New Leader
There are many different components that come together to create an effective leader. Leaders are brave, inspirational, and innovative. They know how to respond well in a crisis, and they’re always on-hand to offer...
FEMA Officials Under the Microscope
In the aftermath of just about any natural disaster, especially deadly hurricanes, the headlines eventually shift toward critiques of the Federal Emergency Management Agency (FEMA). Right or wrong, the public looks at the response...
4 Things to Do Before Releasing your Next PR Marketing Message
The right PR campaign has a long-lasting impact on any business. PR is designed to enhance a company’s reputation and give it the tools it needs to make a connection with its target audience....
